Cinnabon teamed up with Carnation Breakfast Essentials to introduce a new Carnation Breakfast Essentials Cinnabon Bakery Inspired Flavored Nutritional Drink that shares a sweet way to start the day. The new beverage boasts the same vitamins, minerals and protein as the original Carnation Breakfast Essentials Nutritional Drinks, plus the added benefit of a flavor inspired by fresh, oven-baked cinnamon rolls.
With 10 grams of protein and 20% or more of the Daily Value for 21 vitamins and minerals, the beverage helps the whole family meet daily nutritional needs in an easy way. The breakfast beverage has calcium and Vitamin D to support strong bones, protein for growing muscles and even Vitamin C for immune support—in fact, an eight fl oz. bottle contains "as much Vitamin C as a medium orange."
Why This Trend Is Growing
- Breakfast Beverage Innovation
- There is opportunity for beverage companies to capitalize on breakfast beverages that are both nutritious and flavorful, such as the Cinnabon and Carnation Breakfast Essentials collaboration.
- Flavor-inspired Nutritional Drinks
- Companies can explore partnerships with popular food chains to create flavor-inspired nutritional drinks that offer consumers a fun twist on traditional drinks while providing necessary nutrients.
- Convenient Nutritious Beverages
- Continued innovation in convenient, ready-to-drink nutritious beverages will appeal to busy consumers looking for quick and easy ways to incorporate vital nutrients into their diets.
Industries Being Reshaped
- Beverage Industry
- The beverage industry has the opportunity to create partnerships with popular food chains and develop new nutritious flavors and beverage options.
- Health and Wellness Industry
- Companies in the health and wellness industry can partner with beverage companies to incorporate essential vitamins and minerals into nutritious and flavorful beverage options.
- Food Industry
- The food industry can work with beverage companies to cross-promote and create flavor-inspired nutritional drinks that complement popular food items and vice versa.
