Philadelphia Distilling Unveils its Bluecoat Gin For DIY Seltzer Mixing
Elena Rahman — May 31, 2021 — Lifestyle
References: philadelphiadistilling & craftspiritsmag
Philadelphia Distilling unveils its new spirit of a botanical mix of organic, dried tropical yuzu, and whole black limes dubbed Bluecoat Gin. This refreshing blend is the distillery's first new spirit launch since 2018. The new spirit arrives just on time for seltzer season as the warm weather approaches.
Bluecoat Gin is ideal for mixing with refreshing soda water. Its sophisticated flavor profile and presentation are more refined than canned and ready-to-drink cocktails. Philadelphia Distilling encourages consumers to experiment with their mixology skills to find the perfectly balanced and personalized seltzer mix.
Launching in July, the quality base spirit is ideal for summer day drinking and features an easy-to-grab-and-go neck. With frosted white glass and an anchoring lattice-textured base, the bottle makes for a beautiful statement piece to any home bar.
Image Credit: Crafts Spirits Mag
Bluecoat Gin is ideal for mixing with refreshing soda water. Its sophisticated flavor profile and presentation are more refined than canned and ready-to-drink cocktails. Philadelphia Distilling encourages consumers to experiment with their mixology skills to find the perfectly balanced and personalized seltzer mix.
Launching in July, the quality base spirit is ideal for summer day drinking and features an easy-to-grab-and-go neck. With frosted white glass and an anchoring lattice-textured base, the bottle makes for a beautiful statement piece to any home bar.
Image Credit: Crafts Spirits Mag
Trend Themes
1. Botanical Spirits Trend - Philadelphia Distilling's Bluecoat Gin taps into the growing trend of botanical spirits, offering opportunities for similar craft distilleries to diversify their product lines.
2. DIY Beverage Trend - The launch of Bluecoat Gin for DIY seltzer mixing highlights the growing trend of consumers seeking customizable and creative beverage experiences, presenting opportunities for businesses to offer more personalized drink options.
3. Packaging Aesthetic Trend - The unique and aesthetically pleasing design of the Bluecoat Gin bottle taps into the current trend of consumers seeking products with visually appealing packaging, suggesting opportunities for businesses to focus on packaging design as a key aspect of their branding strategy.
Industry Implications
1. Craft Distillery Industry - The launch of Bluecoat Gin highlights the potential for craft distilleries to capitalize on the growing demand for unique and high-quality spirits with sophisticated flavor profiles.
2. Beverage Industry - The rising trend of DIY beverage mixing, as demonstrated by the launch of Bluecoat Gin, presents opportunities for beverage companies to offer more customizable and innovative drink options to consumers.
3. Packaging Industry - The visually appealing packaging of Bluecoat Gin draws attention to the trend of consumers placing greater importance on product packaging, creating opportunities for packaging companies to offer more unique and eye-catching design options.
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