Ahead of American Independence Day on July 4th, Applebees launched its Star-Spangled Sips promotional deal to celebrate the day. The promotion offers its signature Mucho Cocktails at a convenient and cost-effective $5 price point. Applebees' Mucho Cocktails are made with high-quality spirits and served in a wide goblet-like glass. Consumers can enjoy these cocktails as part of the Star-Spangled Sips To Go promotion featured at select locations.
With the Star-Spangled Sips promotion, Applebees released two all-new drinks: Blue Bahama Mama and Boom Berry Daiquiri. The sweet drinks are the perfect summer thirst quenchers with flavors bursting with berries and tropical citrus. Alongside the Star-Spangled Sips beverages, Applebees also introduced two new salads for light dining. The Quesadilla Chicken Salad and the Buffalo Chicken Wedge Salad are refreshing options for the sun-filled summer months.
Image Credit: Applebees
What Makes This Trend Stand Out
- Summer Beverage Promotions
- Businesses can leverage seasonal holidays to promote their signature cocktails, soft drinks and iced teas to boost sales and attract customers from competitors.
- Creative Labeling Promotions
- Brands can add creativity and humor to their labeling by incorporating seasonal events and new product launches to attract customers and increase brand awareness.
- Social Media Promotions
- Businesses can run social media campaigns during seasonal events, national holidays and sporting events to connect with their target audience, build brand loyalty and increase their customer base.
Sectors Adopting This
- Food and Beverage
- Businesses can create and promote new food and beverage offerings for seasonal holidays and events to attract customers, increase sales and expand their customer base.
- Hospitality
- Hotels and resorts can create and promote seasonal packages and deals with food and beverage offerings to attract guests and increase occupancy rates.
- Marketing and Advertising
- Advertising agencies can create and run seasonal promotional campaigns for businesses to increase brand awareness, customer engagement and sales.
