Hawaiian Bros is infusing a classic dessert with a bit of Irish luck with the creation of the new green Dole Soft Serve.
For those unfamiliar, Dole Soft Serve is a dry soft serve mix that allows brands to whip up dairy-free soft serve in a wide variety of fruit flavors like pineapple. Now, Hawaiian Bros has infused Dole Soft Serve with a touch of green food coloring to add a festive St. Patrick's Day twist to the creamy dessert. As Hawaiian Bros' CEO Scott Ford explains, "Our St. Patrick’s Day Dole Soft Serve is a holiday take on our very popular Dole Soft Serve – a creamy, island-inspired treat with fresh pineapple flavor. We are featuring this dessert in “lucky green” for the holiday!"
The green Dole Soft Serve will be available from all locations from March 17 through March 19, and exclusively available from the Chicago Hawaiian Bros on Wacker Dr. from March 10 through March 12 during the dyeing of the Chicago River.
Image Credit: Hawaiian Bros
What Makes This Trend Stand Out
- Festive Food
- Adding colorful twists to classic desserts for holidays presents opportunities for product differentiation.
- Plant-based Desserts
- Incorporating dairy-free options into desserts can appeal to health-conscious consumers.
- Experiential Marketing
- Creating limited-time offerings for holidays and special events can attract new customers and create buzz.
Sectors Adopting This
- Food and Beverage
- Innovating with new flavors and seasonal offerings can help grab consumers’ attention and drive sales in the competitive food and beverage industry.
- Hospitality
- Adding unique menu items that double as experiences, like limited-time holiday desserts, can help differentiate restaurants and attract customers.
- Event Planning
- Including specialty food items at events can enhance the experience for attendees and add value to event planning services.
