General Mills Has Brought Back Its 'Turn Milk Green' Cereals
Colin Smith — January 27, 2022 — Life-Stages
References: luckycharms & brandeating
Following the success of the products on St. Patrick's Day in 2021, General Mills has opted to bring back its 'Turn Milk Green Lucky Charms' and 'Lucky Charms Traps and Treat' boxes for a limited time. The Turn Milk Green cereal features a St. Patrick's Day-themed set of marshmallows, such as clovers and pots of gold. What is unique about the clovers, though, is after a few seconds in a bowl of milk, the clovers will turn the milk green, providing festive fun for consumers.
For the Traps and Treats box, this is a regular St. Patrick's Day-themed box of Lucky Charms that does not turn milk green, however, it does provide a gamified experience. The cereal box features a set of instructions on how to transform the box into a trap for leprechauns, so children can roleplay catching the magical beings.
Image Credit: General Mills, Lucky Charms
For the Traps and Treats box, this is a regular St. Patrick's Day-themed box of Lucky Charms that does not turn milk green, however, it does provide a gamified experience. The cereal box features a set of instructions on how to transform the box into a trap for leprechauns, so children can roleplay catching the magical beings.
Image Credit: General Mills, Lucky Charms
Trend Themes
1. Seasonal Cereals - Opportunity for other cereal brands to create seasonal limited-edition products to appeal to consumers and add a fun spin to breakfast.
2. Gamified Packaging - Disruptive innovation opportunity for brands to turn packaging into interactive games to make their product stand out on the shelves and provide an enjoyable experience for consumers.
3. Edible Entertainment - A trend towards combining food and entertainment to create a memorable experience for consumers, leading to opportunities for cross-industry collaborations to create unique edible products.
Industry Implications
1. Food and Beverage - The food and beverage industry can implement the trend of seasonal cereals to create limited-edition cereals to keep up with consumer demand for new and exciting products.
2. Packaging - The packaging industry has the opportunity to innovate by incorporating gamification to engage consumers and create a memorable experience, leading to increased consumer loyalty and brand recognition.
3. Entertainment - The entertainment industry can collaborate with the food industry to create unique edible products that provide interactive and memorable experiences for consumers, leading to increased revenue streams for both industries.
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