The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving the US market as the first absinthe-based seltzer to offer a clean, crisp and herbaceous flavor experience.
The canned cocktail aims to bring old-world drinking styles to the modern era and features branding that calls to mind old-fashioned brands from the turn of the last century. The drink boasts the herbaceous flavor of absinthe with mountain water, spirit and fresh herbs, and features a 5% ABV that's lower compared to other varieties on the market.
The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is arriving nationwide and is likely to be a hit this summer as consumers seek out new sparkling canned cocktail varieties. The drink comes ready-to-drink straight from the can or poured.
Key Themes Behind This Trend
- Herbaceous Seltzers
- A new trend of seltzers featuring herbaceous flavors like absinthe is emerging.
- Modernizing Old-world Drinks
- Bringing old-world drinking styles to the modern era through innovative drinks is a trend that could disrupt the beverage industry.
- Lower ABV Beverages
- Offering lower ABV options in popular beverage categories is a trend that could appeal to health-conscious consumers.
Where This Applies
- Alcoholic Beverages
- The OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is an example of a disruptive innovation opportunity in the alcoholic beverage industry.
- Canned Beverages
- The rise of canned cocktails like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could disrupt the canned beverage industry.
- Sparkling Beverages
- The emergence of herbaceous seltzers like the OLDKNOW Bev Co. Verte Absinthe Spirited Seltzer is a trend that could shake up the sparkling beverage industry.
