Mezcal-Inspired Charitable Merch Collections

Dos Hombres Mezcal Highlights Its Winter Line

Dos Hombres Mezcal's new charitable merch collection will see 100% of the proceeds directed towards rebuilding infrastructure in the village of San Luis Del Rio, where the brand's Mezcal is produced. The initiative will support various projects, including road rebuilding, agave reforestation, and water purification for the entire village.

The charitable merch collection consists of the Black Diamond Pink Crewneck, Tee, and Joggers, the Black Diamond Teal Hoodie and Joggers, and the Dos Homres Orange Hoodie and Joggers. Each can be bought separately.

The brand's flagship product, the Dos Hombres Espadin Mezcal, is crafted by third-generation of Mezcal makers—Aaron Paul, Bryan Cranston, and partner Gregorio Velasco. The sprit presents "a unique blend of the finest Espadin agave, hand-selected from the hillsides of a small village in Oaxaca."

Image Credit: Dos Hombres Mezcal'

Charitable Merch Collections
Dos Hombres Mezcal's new charitable merch collection supports rebuilding infrastructure in the village of San Luis Del Rio.
Road Rebuilding
Dos Hombres Mezcal's charitable merch collection includes funds for road rebuilding in San Luis Del Rio.
Agave Reforestation
Dos Hombres Mezcal's charitable merch collection contributes to the reforestation of agave plants in San Luis Del Rio.

Who This Affects Most

Alcoholic Beverages
Dos Hombres Mezcal's charitable merch collection highlights the opportunity for alcoholic beverage brands to engage in social impact initiatives.
Fashion
Dos Hombres Mezcal's charitable merch collection showcases the potential for fashion brands to support social causes through their products.
Infrastructure Development
Dos Hombres Mezcal's charitable merch collection reveals the potential for businesses to contribute to infrastructure development in local communities.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 57%
Freshness 23%