The Original Southside Modernizes Jazz Age Cocktail Culture
Laura McQuarrie — March 5, 2024 — Lifestyle
References: drinksouthsides & businesswire
The Original Southside is a lightly sparkling gin cocktail combining premium gin, lemon and mint with a recipe that pays homage to Southside cocktail culture of the 1920s and an original cocktail recipe by founder Meredith Mills-Merritt's mother. “We’re reviving a drink that was lost over time, for a 'revival of the fittest, so to speak.' I obsessed over every sip to make this once prohibition-era bathtub gin concoction a refreshing, crisp take on an old classic,” says Mills-Merritt.
Touted as a love letter to warm summer evenings with big belly laughs shared with friends and loved ones, The Original Southside comes in at 10% ABV. Made with 100% sugar cane, this vegan-friendly cocktail is ready to be enjoyed during life's special moments and everyday celebrations alike.
Touted as a love letter to warm summer evenings with big belly laughs shared with friends and loved ones, The Original Southside comes in at 10% ABV. Made with 100% sugar cane, this vegan-friendly cocktail is ready to be enjoyed during life's special moments and everyday celebrations alike.
Trend Themes
1. Revived Cocktails with a Twist - Incorporating premium gin, lemon, and mint, The Original Southside modernizes Jazz Age cocktail culture with a refreshing and unique spin on prohibition-era bathtub gin concoctions.
2. Heritage-inspired Beverage Resurgence - The recipe of The Original Southside, paying homage to 1920s Southside cocktail culture and founder Meredith Mills-Merritt's family history, reflects a resurgence of heritage-inspired beverages in the modern market.
3. Artisanal Vegan Cocktail Movement - As an artisanal vegan cocktail made with 100% sugar cane, The Original Southside represents the growing trend of vegan-friendly beverages catering to consumer preferences for ethical and sustainable choices.
Industry Implications
1. Craft Cocktail Industry - The success of The Original Southside highlights the potential for further innovation and growth within the craft cocktail industry by reimagining classic recipes with a contemporary twist.
2. Heritage-inspired Beverage Sector - The rise of heritage-inspired beverages like The Original Southside creates opportunities for brands to tap into nostalgia and tradition to offer unique and authentic experiences for consumers.
3. Vegan Beverage Market - The emergence of artisanal vegan cocktails such as The Original Southside showcases a growing demand for plant-based options in the beverage market, encouraging exploration and innovation in this sector.
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