Sub-Zero Herbaceous Martinis

The Keefer Bar's Forager’s Martini is Served Icy with Pickled Veggies

The Keefer Bar is an apothecary-inspired cocktail bar in Vancouver that offers up unique serves like the Forager's Martini, a strong, bright and herbaceous cocktail that aligns with drinkers' interest in creative interpretations of this classic cocktail.

This martini is prepared with Botanist gin, a dry vermouth blend and hydrosol, and it's served at an icy 20 degrees below zero with house-pickled vegetables, olives and a twist of lemon for the ultimate choose-your-own experience. This cocktail's savory, briny accompaniments play on the base of gin, which itself uses hand-foraged botanicals from Islay.

Amidst the resurgence of the classic martini, discerning drinkers are venturing out to explore experimental iterations, often embracing briny and savory additions, as they seek a refreshing alternative to overly sweet and fruity cocktails.

Creative Martini Variations
Exploring experimental iterations with savory and briny additions provides a refreshing alternative to traditional cocktails.
Apothecary-inspired Mixology
Crafting cocktails with hydrosols and hand-foraged botanicals offers a unique, health-inspired approach to mixology.
Resurgence of Classic Cocktails
The renewed interest in classic martinis creates opportunities for innovative reinterpretations and flavor enhancements.

Industries Being Reshaped

Cocktail Bar Industry
Incorporating house-pickled vegetables and innovative serving styles can differentiate cocktail bars and attract adventurous patrons.
Craft Gin Distilleries
Using hand-foraged botanicals and collaborating with bars for unique cocktail experiences can elevate the craft gin industry.
Sustainable Foraging Practices
Developing partnerships with bars for sourcing local, sustainable ingredients can drive growth in the foraging industry and support creative mixology trends.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 28%
Freshness 24%