In collaboration with The Hershey Co, International Delight is introducing a delightful twist to Daylight Saving Time, aptly named "Delight Saving Time," with the launch of its new REESE'S Iced Coffee cans. Crafted to deliver the irresistible fusion of REESE'S flavor and smooth coffee, the International Delight REESE'S Iced Coffee offers delicious flavors of chocolate and peanut butter.
To celebrate, International Delight is offering consumers a chance to experience the delectable blend for themselves. On March 10-11, patrons can savor this sweet treat on the go with a complimentary can of International Delight REESE'S Iced Coffee at select participating 7-Eleven, Speedway, and Stripes stores.
The new REESE'S Iced Coffee will debut on March 10 for approximately $2.69 per 15-ounce can.
Image Credit: International Delight
What Makes This Trend Stand Out
- Flavored Canned Beverages
- The rise of chocolate-flavored canned coffee products signifies a growing trend towards unique and indulgent ready-to-drink options.
- Collaborative Product Launches
- Partnerships between beverage brands and confectionery companies are creating innovative products that blend familiar flavors in new and exciting ways.
- Seasonal Promotions
- Companies like International Delight are leveraging seasonal events to introduce limited-time offerings that cater to consumer preferences and drive engagement.
Sectors Adopting This
- Beverage
- The introduction of canned chocolate-flavored coffees presents opportunities for beverage companies to tap into the growing demand for unique flavor combinations in convenient formats.
- Food & Confectionery
- The collaboration between International Delight and The Hershey Co highlights the potential for confectionery brands to expand their reach by infusing their iconic flavors into non-traditional product categories.
- Retail
- Retailers can explore the success of limited-time promotions like the REESE'S Iced Coffee launch to drive foot traffic, create buzz, and increase sales through exclusive partnerships and product offerings.
