South Carolina-based spirit maker Grain & Barrel Spirits have announced the launch of the 'Elvis' range, a new line of whiskeys that pay tribute to the beloved musician, Elvis Presley. The range features two new expressions -- a rye and a classic whiskey -- both with a 45% ABV.
The 'Elvis Rye' is an Indiana-style rye delivering a distinct grassy taste with notes of citrus and spice, while the palate features toasted oak, vanilla wafers, pepper, and butterscotch flavors. Alternatively, the 'Elvis Whiskey' is a Tennesse straight whiskey that presents unique flavors including maple, Granny smith apple, caramel, and crème brûlée. In addition, it offers aromas of toasted oak, citrus, apple, and sweet corn.
Both offerings were bottled in Tennesse, the home state of the iconic musician, and feature unique orange and blue artworks.
Image Credit: Grain & Barrel Spirits
What's Driving This Trend
- Commendatory Brands' Whiskey Range
- There is a trend for spirit makers to launch specialty commendatory whiskey ranges that pay tribute to well-known personalities.
- Flavoured and Spiced Whiskey
- The trend of flavoured and spiced whiskey is increasing, which makes room for new innovation possibilities.
- Collaboration Between the Alcohol and Music Industry
- There is a trend for collaboration between the Alcohol and music industry, which presents a huge opportunity for disruptive marketing strategies.
Who This Affects Most
- Beverage Industry
- The beverage industry has seen a rise in the trend of specialty and flavoured whiskey, which presents a valuable opportunity for innovation and product diversification.
- Alcohol Industry
- The launch of commendatory whiskey ranges in the alcohol industry has the potential to bring in new customers, boost brand loyalty and increase sales.
- Music Industry
- The trend for collaboration between the alcohol and music industry has allowed for the creation of disruptive marketing strategies, increased exposure, and brand awareness.
