Category
Fashion
Scaled Restraint
Trend cluster
Category
Solar
Paranoia
Extreme sun protection measures are taken as anti-aging concerns rise.
4.8
Trend score
Trend
What is the Solar Paranoia trend?
Solar Paranoia: Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation.
Trend themes
Themes within the Solar Paranoia trend
Three behaviours holding the trend together01
Extreme Sun Protection
Companies are creating more extreme measures of sun protection that go past the average SPF for anti-aging concerns
02
Multi-Functional Sun Protection
New sun protection products are being designed with multiple functions, such as the ability to protect against rain and harmful UV rays or to charge devices and power GPS
03
Fashionable Sun Protection Accessories
Fashionable sun protection accessories like vivid visor collections are being designed to cater to the younger generation of fashion fans
Industry implications
What the Solar Paranoia trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry can explore creating more extreme measures of sun protection for anti-aging concerns
For
Outdoor Furniture
The outdoor furniture industry can explore designing flexible solutions for staying comfortable outside with embedded sun shades
For
Fashion
The fashion industry can explore creating fashionable sun protection accessories to cater to the younger generation of fashion fans
Workshop question
How does your brand or product slot into your customer's personal online brand?
Trend signals
Trend signals for Solar Paranoia
Trend score 4.8 out of 10, from popularity 66%, activity 69%, freshness 8%.
Popularity66%
Activity69%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solar Paranoia trend
5 featured examples from Jul 15, 2014 to Aug 24, 2016CategoryArt & Design
Cooling Solar Umbrellas
The 'Kafya' Parasol Uses The Sun's Rays To Charge Devices and Power a GPS
The Kafya parasol and other solar-powered outdoor products can be used in the outdoor living industry to create eco-friendly and functional designs.
CategoryFashion
Vivid Visor Accessories
Esqape's 'Shade' Visors Come in Three Youthful Styles
Opportunities for fashion retailers to create unique and bold statement pieces for a younger demographic
CategoryLifestyle
All-Weather Umbrellas
The 'Blue Jean Umbrella' Will Protect Against Rain and Harmful UV Rays
The fashion industry can explore the use of innovative fabrics, like the one used in the 'Blue Jean Umbrella', for creating clothing with high UV protection.
CategoryArt & Design
Chic Shading Deck Furniture
The Triconfort Double Swivel Deck Chair Promises Comfort
There is a growing demand for more innovative and versatile outdoor furniture designs with incorporated sun shading features.
CategoryFashion
Facial Sunblock Garments
This Skin-Protective Sun Mask is Intended for Fair-Skinned Athletes
Fashion brands can capitalize on the growing demand for UV protection garments and accessories by incorporating innovative materials and designs.
