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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,427 more

Gamified Repellent

Insect repellents add an interactive component for consumer intrigue

Implications - While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health.
Workshop Question - How can your brand enhance the experience of necessary but inconvenient aspects of life?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
40,881 Total Clicks
Date Range:
Jul 15 — Feb 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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Related Examples

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