Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Gamified
Repellent
Insect repellents add an interactive component for consumer intrigue.
2.9
Trend score
What's Happening
What is the Gamified Repellent trend?
Gamified Repellent: While products like insect repellents provide consumers with a straight-forward method of protection, troublesome application often prevents consumers from adopting such products into their lifestyle. Seeking to make the process more enjoyable, brands are adding components of play and interaction to make repellents more gratifying for the consumer. Integrating repellents into arts and crafts and motorcycle accessories, brands are using unexpected activities to bring an element of surprise and delight to the process. The use of such interactive components suggest a growing consumer need for entertainment, even when it comes to one’s health.
Evidence
Examples of the Gamified Repellent trend
CategoryLife-Stages
Insect-Killing Origami Crafts
This Paper Origami Boat is Infused with a Natural Mosquito Killer
Integrating insect-repellent features into toys creates a unique selling point and taps into health-conscious parents' demand.
CategoryAutos
Mosquito-Repelling Motorcycle Gadgets
This Exhaust Accessory is Designed to Eliminate Deathly Bugs
The success of the MotoRepellent shows potential for other automotive companies to create similar mosquito-repelling accessories for vehicles, especially in regions with high rate…
CategoryTech
Disease-Detecting Drones
Project Premonition is About Detecting Emerging Infectious Diseases
Innovative drone technology can be harnessed in the healthcare industry to deliver patient care, conduct disease surveillance, and aid in emergency response.
CategoryLife-Stages
Kid-Safe Citronella Stickers
This Insect Repellent for Kids Can Be Used on Outdoor Gear & Textiles
Opportunity for the outdoor gear industry to incorporate bug-repelling solutions into their products, such as textiles and tents.
Workshop question
How can your brand enhance the experience of necessary but inconvenient aspects of life?
Trend themes
Themes within the Gamified Repellent trend
Three behaviours holding the trend together01
Gamification of Health Products
Brands are adding play and interaction to health products to appeal to consumers.
02
Autonomous Technology for Health Monitoring
Technology like drone and gene sequencing is being used for early detection of health issues.
03
Innovative Use of Natural Insect Repellents
Designers are exploring new and compelling ways to use natural repellents for insects.
Industry implications
What the Gamified Repellent trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Innovative and playful methods attract consumers towards health and wellness products.
For
Technology
Autonomous technology is being used for effective prevention and disease control, creating new opportunities in monitoring.
For
Product Design and Development
The innovative use of natural insect repellents opens up new possibilities for designers and brands to create unique products.
Trend signals
Trend signals for Gamified Repellent
Trend score 2.9 out of 10, from popularity 46%, activity 32%, freshness 8%.
Popularity46%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
