Category
Fashion
Engineered Layers
Trend cluster
Category
Vaccination
Apparel
Brands are launching fashion pieces designed to be worn while being vaccinated.
6.1
Trend score
Trend
What is the Vaccination Apparel trend?
Vaccination Apparel: As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.
Insight
The consumer insight behind the Vaccination Apparel trend
The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Trend themes
Themes within the Vaccination Apparel trend
Three behaviours holding the trend together01
Commendation Products
As we approach recovery from the pandemic, consumers are looking for specialized commemorative products that can serve as visual reminders of the hopeful change.
02
Vaccine-Ready Apparel
The vaccine rollout is a great opportunity for fashion brands to engage with their audience by offering functional and fashionable clothing that cater to vaccination appointments or commemorate the special occasion.
03
Specialized Collections and Merchandise
Fashion brands are continuing to come up with specialized collections and merchandise catering to specific events and situations such as vaccination seasons.
Industry implications
What the Vaccination Apparel trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
There are opportunities for fashion and apparel brands to create commemorative products, designs, and wearable merchandise to celebrate the COVID-19 vaccine.
For
Non-profit Organizations
Partnerships between fashion brands and non-profit organizations centered around relief efforts or a specific cause, and event have the potential to create awareness and benefit both parties.
For
Luxury and Designer Brands
Luxury and designer fashion labels have opportunities to release vaccine-inspired collections that cater to a niche fashion and apparel market that is passionate about staying up-to-date on fashion and design trends.
Workshop question
How can your brand help commemorate special moments for consumers?
Trend signals
Trend signals for Vaccination Apparel
Trend score 6.1 out of 10, from popularity 91%, activity 82%, freshness 10%.
Popularity91%
Activity82%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Vaccination Apparel trend
3 featured examples from Apr 15 to May 7, 2021CategoryMarketing
Vaccine-Ready Apparel
The Revolve Vaccine Ready Collection is Perfect for Those Getting Vaccinated
Fashion retailers can take advantage of the new trend and offer vaccine-ready collections to customers.
CategoryFashion
Vaccination-Specific Luxury Apparel
Ia Coca Debuted the 'Cold Shoulder' Collection for Vacination
Opportunity for fashion designers and entrepreneurs to capitalize on the growing demand for clothing that promotes public health.
CategoryMarketing
One-Sleeved Vaccine Shirts
Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
Fashion brands could capitalize on designing vaccine-themed clothing items or functional clothing that meets the needs of the post-pandemic market.
