Brands are launching fashion pieces designed to be worn while being vaccinated
Trend - As the COVID-19 vaccine becomes more accessible across North America, brands are launching commemorative pieces that users can wear to celebrate their vaccination. These range from shirts to dresses.
Insight - The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Insight - The COVID-19 pandemic has dramatically altered the way of life for most individuals. As hope for a return to "normal" comes into the horizon, consumers are looking to celebrate with specialized products that serve as a visual reminder of this anticipation. Brands that help commemorate these special moments will win consumer loyalty.
Workshop Question - How can your brand help commemorate special moments for consumers?
