Brands offer seafood-based barbecue products and packages for customers
Trend - As barbecue season approaches, brands in the food industry are offering alternatives to the pork, beef and chicken that's typically enjoyed during traditional barbecues with seafood-based products. These items include everything from fish-based hot dogs to BBQ bundle deliveries.
Insight - North American consumers are constantly on the lookout for healthier alternatives to the products they're accustomed to eating, particularly when they're offered with similar flavors and textures. These alternatives allow consumers to eat healthier without taking away from their routines.
Insight - North American consumers are constantly on the lookout for healthier alternatives to the products they're accustomed to eating, particularly when they're offered with similar flavors and textures. These alternatives allow consumers to eat healthier without taking away from their routines.
Workshop Question - How is your brand ensuring that its alternatives are easily integrated into customers' routines?
Trend Themes
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Seafood-based Barbecue Products — Brands in the food industry are offering seafood-based products as a healthier alternative to traditional barbecued meats.
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Readily Prepared Seafood Meals — Retailers are offering customers premium quality, naturally raised meat and sustainably sourced seafood, conveniently packaged and ready for simple cooking.
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Plant-based Alternatives — More brands are offering vegan-friendly alternatives to crispy fish burgers and other meat-based products, made from plant-based ingredients like pea protein isolate and pea fiber.
Industry Implications
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Food Retail — Convenience stores, grocery stores and online retailers are offering seafood and meat products that are sustainable, transparent and easy to prepare.
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Plant-based Food — Companies are innovating and creating plant-based alternatives to traditional meat and seafood products.
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Sustainable Fishing Industry — Fishing companies and seafood producers are addressing concerns around sustainability and transparency by partnering with smaller producers, utilizing technology, and committing to transparency.
