Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Zero
Homes
Net zero homes are becoming more accessible with modular construction designs.
6.0
Trend score
Trend
What is the Zero Homes trend?
Zero Homes: Construction brands are making net-zero homes more accessible with modular and prefab designs. These homes are created without producing any carbon emissions through renewable energy and recycled materials.
Insight
The consumer insight behind the Zero Homes trend
The devasting effects of climate change are now well documented, and many consumers accept that human activities are to blame. As a result, many feel a responsibility to the environment and are looking to reduce their ecological footprint in both their day-to-day activities and large-scale purchases. Thus, brands that offer accessible and affordable products designed to "do no harm" will appeal to eco-conscious consumers.
Trend themes
Themes within the Zero Homes trend
Three behaviours holding the trend together01
Net-Zero Homes
The rising concern for climate change has created a demand for homes that produce no carbon emissions, and eco-conscious consumers are seeking no harm products designed to appeal to their concern.
02
Modular Construction Designs
The use of modular and prefabricated designs in construction is making net-zero homes more accessible and affordable, appealing to cost-effective and sustainable conscious consumers.
03
Net-Zero Housebuilding Strategies
New eco-friendly building concepts are being introduced by architecture firms with the aim of guaranteeing a net-zero carbon emission for new home builds, thus creating an opportunity for builders to assimilate readily available building specifications and materials to create broader eco-friendly housing solutions.
Industry implications
What the Zero Homes trend means for industry
Where the trend changes the playbookFor
Construction
Companies in the construction industry have the potential to leverage modular and prefabricated designs to create accessible and affordable net-zero homes with recycled materials and high-efficiency appliances.
For
Renewable Energy
With the integration of solar panels, high efficiency appliances and energy storage systems, the renewable energy industry is opening up possibilities for net-zero homes and eco-friendly housebuilding solutions.
For
Architecture
Architecture firms are proposing new eco-friendly housebuilding strategies that guarantee a net-zero carbon emission for new home builds, and they offer an opportunity for builders to assimilate readily available building specifications and materials to create eco-friendly housing solutions.
Workshop question
How can your brand rethink the production of its products or services to be more eco-friendly?
Trend signals
Trend signals for Zero Homes
Trend score 6.0 out of 10, from popularity 81%, activity 90%, freshness 10%.
Popularity81%
Activity90%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Zero Homes trend
5 featured examples from Feb 9 to Jun 29, 2021CategoryEco
Net-Zero Emissions Tiny Homes
The 'Ohariu' Tiny Home is Elegant and Well-Appointed
Opportunity for architectural firms to innovate sustainable and minimalist living spaces.
CategoryEco
Modular Net Positive Homes
S2A Modular Creates Cost-Effective, Eco-Friendly Modular Homes
Opportunities in the construction industry for modular and sustainable home building, utilizing innovative technologies and materials.
CategoryEco
Net Zero Housebuilding Strategies
Architects Proposes New Eco-Friendly Building Concepts
The architecture industry can capitalize on the new net-zero housebuilding strategies by incorporating sustainable building technologies and materials.
CategoryEco
Net-Zero American Showhomes
LG Electronics Created Two State-of-the-Art Net-Zero Homes
Companies that specialize in renewable energy solutions can benefit from the trend of designing and building net-zero homes and using aesthetically pleasing circular-shaped wires…
CategoryEco
Luxury Net Zero Homes
Sifton Properties to Build a Net Zero Home in London, Ontario
Increased demand for sustainable and energy-efficient homes.
