Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gaming
Protection
Gamer-specific products help protect users from blue light.
4.2
Trend score
Trend
What is the Gaming Protection trend?
Gaming Protection: Brands in the gaming industry are increasingly prioritizing the health of avid gamers, now with products and supplements that help protect users from the sometimes-harmful impact of blue light on the eyes.
Insight
The consumer insight behind the Gaming Protection trend
The influence of the gaming industry on the lives of millions of people has resulted in a greater focus on important issues like inclusion, diversity and mental and physical health in this space. Avid gamers are increasingly diverse in their needs and preferences, and many are choosing to prioritize their health in a myriad of ways.
Trend themes
Themes within the Gaming Protection trend
Three behaviours holding the trend together01
Gaming-Specific Eyewear Collections
The creation of gaming-specific eyewear collections by major eyewear brands represents a disruptive innovation opportunity to improve and safeguard gamers' visual health.
02
Vision-Supporting Vitamin Gummies
The launch of vision-supporting vitamin gummies aimed at combating the effects of excessive screen time presents a disruptive innovation opportunity for health and wellness brands to target the growing gaming demographic.
03
Ergonomic Gamer Glasses
The development and marketing of ergonomic glasses specifically designed for gamers symbolises a disruptive innovation opportunity for eyewear companies, aiming at gamers' comfort and protection while gaming.
Industry implications
What the Gaming Protection trend means for industry
Where the trend changes the playbookFor
Eyewear
Eyewear companies can leverage the growing gaming demographic to develop gaming-specific glasses, improving visual health, and comfort.
For
Health and Wellness
Health and wellness brands can innovate products and services that improve and safeguard the health of gamers from the effects of excessive screen time.
For
Gaming
Gaming companies can partner with brands to co-develop products and offer an all-encompassing experience that provokes the gaming industry's safety and well-being agenda.
Workshop question
How is your brand prioritizing customer wellbeing in its product/service?
Trend signals
Trend signals for Gaming Protection
Trend score 4.2 out of 10, from popularity 59%, activity 57%, freshness 11%.
Popularity59%
Activity57%
Freshness11%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Gaming Protection trend
4 featured examples from Sep 16, 2020 to Jan 26, 2022CategoryLifestyle
Vision-Supporting Vitamin Gummies
FIGHT Support Vision is a Tired Eye Supporting Vitamin Gummy
The market for nutraceuticals is positioned for growth with a focus on natural and innovative health solutions, such as vitamin gummies.
CategoryBusiness
Gaming-Specific Eyewear Collections
OAKLEY Unveiled Its First Optical Solution Designed for Gaming
Eyewear companies, like Oakley, can expand their customer base by creating specialized gaming glasses.
CategoryFashion
Gaming Glasses Collections
EyeBuyDirect Gaming Glasses Features Blue Light Filtering
Eyewear companies can capitalize on the demand for specialized glasses with advanced features that cater to the needs of digital device users.
CategoryFashion
Ergonomic Gamer Glasses
Clearly Launches Ergonomically Designed Glasses for Gamers and Streamers
Eyewear retailers can expand their product offerings and reach new target markets by developing specialized lines of eyewear like Clearly Gamer.
