Brands launch preservative-free snack bars for health-conscious consumers
Trend - Brands in the food space are launching refrigerated snack bars made from clean ingredients to appeal to health-conscious consumers in search of free-from options. These products contain no preservatives, requiring them to be refrigerated to maintain freshness.
Insight - Rather than purchasing shelf-stable foods formulated with preservatives and unnatural ingredients, many health-conscious consumers are looking for products that prioritize freshness while still maintaining a clean, preservative-free ingredient list. These individuals often choose to browse only the grocery store's perimeter, ensuring they only encounter fresh foods. Brands cater to these consumers with snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients.
Insight - Rather than purchasing shelf-stable foods formulated with preservatives and unnatural ingredients, many health-conscious consumers are looking for products that prioritize freshness while still maintaining a clean, preservative-free ingredient list. These individuals often choose to browse only the grocery store's perimeter, ensuring they only encounter fresh foods. Brands cater to these consumers with snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients.
Workshop Question - How can your brand cater to consumers prioritizing freshness?
Trend Themes
1. Clean and Fresh Ingredients - Brands are launching refrigerated snack bars made from clean ingredients to appeal to health-conscious consumers in search of free-from options.
2. Refrigerated Snack Bars - Brands are creating snacks that are meant to be kept in the fridge or freezer to preserve the freshness of the ingredients.
3. Produce-forward Recipes - Phyter Food's produce-forward refrigerated plant-based bars offer an alternative to having to prepare vegetables with appliances.
Industry Implications
1. Food and Beverage - The food industry can focus on developing new products with clean ingredients, freshness, and fruit and vegetable-based recipes.
2. Health and Wellness - The health and wellness industry can emphasize plant-based diets, nutrient-dense foods, and low-sugar or sugar-free options.
3. Packaged Snacks - The packaged snacks industry can look to alternatives to shelf-stable foods with a focus on freshness and convenience.
