CBD is used as a treatment ingredient in lip products
Trend - CBD, the anti-inflammatory cannabinoid found in cannabis, is now being used as an additional treatment ingredient in cosmetic brands' lip balms. These products promise natural and soothing benefits for users.
Insight - Cannabis' popularity in North America continues to grow alongside legalization, and consumers are now willing to experiment with the ingredient in a variety of different formats. This includes cosmetics, where cannabis is used for its purported topical benefits.
Insight - Cannabis' popularity in North America continues to grow alongside legalization, and consumers are now willing to experiment with the ingredient in a variety of different formats. This includes cosmetics, where cannabis is used for its purported topical benefits.
Workshop Question - How could your brand take inspiration from an unlikely industry?
