CBD is used as a treatment ingredient in lip products
Trend - CBD, the anti-inflammatory cannabinoid found in cannabis, is now being used as an additional treatment ingredient in cosmetic brands' lip balms. These products promise natural and soothing benefits for users.
Insight - Cannabis' popularity in North America continues to grow alongside legalization, and consumers are now willing to experiment with the ingredient in a variety of different formats. This includes cosmetics, where cannabis is used for its purported topical benefits.
Insight - Cannabis' popularity in North America continues to grow alongside legalization, and consumers are now willing to experiment with the ingredient in a variety of different formats. This includes cosmetics, where cannabis is used for its purported topical benefits.
Workshop Question - How could your brand take inspiration from an unlikely industry?
Trend Themes
1. CBD in Cosmetics - CBD is being used as an additional treatment ingredient in cosmetic products including lip balms.
2. Multi-use CBD Products - CBD-infused lip balms are now being offered as multi-use products for the whole body and face, promising natural and easy relief wherever it is applied.
3. Sustainable CBD Cosmetics - CBD products are now being made with sustainable and ethically tested ingredients, including post-consumer recycled materials and USDA certified organic ingredients.
Industry Implications
1. Cosmetics - Cosmetic companies are innovating by incorporating CBD as an additional treatment ingredient and offering multi-use products to differentiate their brand and appeal to consumers looking for a natural and soothing product.
2. CBD Products - The CBD industry continues to grow as consumers become more comfortable experimenting with CBD in various formats, including cosmetics, creating a disruptive innovation opportunity for companies looking to expand their product offerings.
3. Sustainable Products - With an increased focus on sustainability and ethically tested products, companies that offer sustainable and ethically tested ingredients, including post-consumer recycled materials and USDA certified organic ingredients, can differentiate themselves and appeal to consumers who value social and environmental responsibility.
