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Modernized Beverage

Brands are elevating the aesthetic and recipes of traditional Latin beverages

Trend - Contemporary brands are reimagining the packaging aesthetic and formulas of traditional Latin beverages such as agua frescas, horchata, and tepache. In doing so, these companies position themselves to better target Latinx Millennials.

Insight - When it comes to food and beverage choices, Millennial consumers are notorious for prioritizing modern aesthetics and elevated recipes that reflect both their identity and their sense of style. Since the North American market is identified as a “melting pot” of cultural expressions, young consumers of different ethnicities are creating a demand for options that they can indulge in, while feeling some connection and even nostalgia for their roots.
Workshop Question - Conceptualize a product that combines modern aesthetics with cultural tradition.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
27,186 Total Clicks
Date Range:
Nov 20 — Apr 21
Trending:
This Year and Average
Consumer Insight Topics:

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