Algae-based milk alternatives offer similar benefits to milk
Trend - Brands are increasingly using algae as a base for milk products in order to offer vegan alternatives with similar benefits to traditional dairy. These products come in everything from powdered creamers containing algae, to algae milks.
Insight - Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Insight - Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Workshop Question - How coud your brand create or expand its "alternative" product lines?
