Category
Lifestyle
Assisted Choices
Trend cluster
Category
Algae
Milk
Algae-based milk alternatives offer similar benefits to milk.
1.8
Trend score
Trend
What is the Algae Milk trend?
Algae Milk: Brands are increasingly using algae as a base for milk products in order to offer vegan alternatives with similar benefits to traditional dairy. These products come in everything from powdered creamers containing algae, to algae milks.
Insight
The consumer insight behind the Algae Milk trend
Consumers are more frequently seeking out alternatives to the traditional products they eat, not just because they're vegan or vegetarian but because they view them as being healthier options. Brands that are catering to consumers' growing flexibility when it comes to food items and alternatives are especially appealing.
Trend themes
Themes within the Algae Milk trend
Three behaviours holding the trend together01
Algae-Based Products
Brands are utilizing algae as a base for milk, cheese, and creamers to offer vegan alternatives with similar benefits to traditional dairy.
02
Superfood Creamers
Functional and superfood creamers are catering to consumers' demand for healthier and vegan-friendly alternatives to traditional creamers.
03
Microalgae-based Products
Sophie's BioNutrients created a range of dairy-free products based on microalgae protein flour, including milk and cheese alternatives.
Industry implications
What the Algae Milk trend means for industry
Where the trend changes the playbookFor
Plant-Based Foods
Companies creating sustainable plant-based food alternatives to traditional animal products.
For
Food Tech
Innovating and producing food through technology to create sustainable and functional food products.
For
Health and Wellness
Companies catering to consumers' growing demand for healthier and more sustainable food alternatives.
Workshop question
How coud your brand create or expand its "alternative" product lines?
Trend signals
Trend signals for Algae Milk
Trend score 1.8 out of 10, from popularity 25%, activity 17%, freshness 11%.
Popularity25%
Activity17%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Algae Milk trend
5 featured examples from Aug 21, 2019 to Nov 10, 2021CategoryLifestyle
Superfood Coffee Creamers
This Vanilla Creamer is Made with Real Madagascar Bourbon Vanilla
Opportunity for food and beverage companies to innovate with superfood coffee creamers using high-quality ingredients.
CategoryLifestyle
Micro-Algae Milk Alternatives
Sophie's Bionutrients Created a Sustainable Dairy-Free Milk
Sophie's Bionutrients's development of micro-algae-based milk alternative and the trend towards sustainable, protein-rich plant-based foods creates disruptive innovation opportuni…
CategoryLifestyle
Medicinal Mushroom Creamers
Laird Superfood's Superfood Creamer Features Functional Mushrooms
Opportunity for nutraceutical companies to create and market functional mushroom supplements that cater to consumers seeking natural health-boosting products.
CategoryLifestyle
Microalgae-Based Cheeses
Sophie's BioNutrients Created Cheese from Dairy-Free Microalgae Milk
Sophie's BioNutrients and Ingredion Idea Labs' collaboration to create the microalgae-based cheese is an opportunity for food manufacturers to explore new ingredients and techniqu…
CategoryLifestyle
Superfood Pumpkin Creamers
Laird Superfood's Pumpkin Spice Creamer is a Better-for-You Alternative
This trend presents an opportunity for health food and beverage companies to innovate and create products that cater to the growing demand for healthier alternatives.
