In an effort to encourage consumers to get vaccinated, Krispy Kreme recently announced that it will give fans free doughnuts for anyone with a vaccination card. The new vaccine offer will start on Monday, March 22nd, and be available across all locations.
Krispy Kreme is taking an active role in combatting the spread of the COVID-19 pandemic and will also be giving its employees up to four hours of paid time off to receive the vaccine. In addition, the brand has also "given away more than 30 million doughnuts to healthcare workers, first responders, teachers, coaches, and graduating seniors."
Brands that offer support to their employees and consumers during this strained time will improve brand recognition and increase consumer loyalty.
Image Credit: Shutterstock, Krispy Kreme