Skincare products promise natural contouring of the skin
Trend - The skincare industry is taking cues from popular makeup trends with skincare products that promise "contouring" effects. In this context, their products are applied to the skin regularly to help firm and draw out users' natural features.
Insight - For consumers who don't tend to be very experimental or consistent with their makeup routines, skincare is often their primary focus. Products that help them maintain a natural appearance and healthy skin are appealing to these consumers, particularly when they take cues from the makeup industry.
Insight - For consumers who don't tend to be very experimental or consistent with their makeup routines, skincare is often their primary focus. Products that help them maintain a natural appearance and healthy skin are appealing to these consumers, particularly when they take cues from the makeup industry.
Workshop Question - Which adjacent industry could your brand take inspiration from?
Trend Themes
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Skincare Contouring — The skincare industry is inspired by makeup trends with contouring products that enhance natural features.
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Targeted Skincare — Clinique's new moisturizer serves as a testament to the benefits of facial morphology, based on specific facial features over time.
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Body Contouring — The trend of body contouring serums like the MUTHA Body Contour Serum are hitting the market, promising smoother, tighter, and firmer-looking skin.
Industry Implications
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Beauty — The Beauty industry can leverage Skincare Contouring and Targeted Skincare to provide high-performing products that enhance natural features based on specific user needs.
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Wellness — The Wellness sector is well-suited to the trend of Body Contouring serums that cater to the market segment of body-conscious consumers looking for visible reductions of unwanted skin dimples.
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Sustainability — With the eco-friendly trend of Refillable Firming Serums like the YSL Pure Shots Y Shape Serum, Sustainability in the beauty industry will grow in importance, enabling firms to align with eco-conscious customers.
