Trend cluster
Category

Gaming
Supplement

The health and wellness industry accommodates gamers with specific supplements.

Vision-Supporting Vitamin GummieseSports Health SupplementsGamer-Targeted Chewing GumsGaming Booster GelsGamer-Specific Health Supplements

Trend

What is the Gaming Supplement trend?

Gaming Supplement: With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness.

Insight

The consumer insight behind the Gaming Supplement trend

Consumers have a growing understanding of how modern day lifestyles aren't always suited for their overall health and wellbeing. A lack of physical activity from work and time spent online, as well as social isolation, have contributed to both mental and physical consequences for many consumers. Thus, more people are turning to brands that help them avoid the negative impacts of their daily routines.

Trend themes

Themes within the Gaming Supplement trend

Three behaviours holding the trend together
01

Targeted Supplements for Gamers

Brands in the wellness space are increasingly targeting gamers with specific supplements, catering to their specific needs and promising benefits like enhanced concentration and alertness.

02

Consumable Products with Targeted Ingredients

Gamers of all levels are turning to consumable products that are formulated with specific ingredients to benefit their games and support aspects of their health in a targeted way.

03

Science-Backed Natural Energy Supplements

Consumers are looking for natural energy boosters to combat the effects of long hours spent online, leading to the growth of brands providing science-backed natural energy supplements.

Industry implications

What the Gaming Supplement trend means for industry

Where the trend changes the playbook
For

Health and Wellness

As the articles suggest, the health and wellness industry is seeing a surge in products tailored towards gamers, including supplements and consumable products.

For

Esports

Esports has become a significant influence, leading to an increase in offerings of gamer-specific supplements that cater to the specific needs of esports professionals and casual gamers alike.

For

Food and Beverage

In addition to supplements, brands are creating energy drinks, powdered drink mixes, gums, and other consumable products specifically formulated for gamers, leading to opportunities within the food and beverage industry.

Workshop question

What's an unlikely industry or set of consumers that your brand could help?

Trend signals

Trend signals for Gaming Supplement

Trend score 5.6 out of 10, from popularity 83%, activity 72%, freshness 14%.

Popularity83%
Activity72%
Freshness14%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Gaming Supplement trend

8 featured examples from Mar 26, 2020 to Jan 25, 2023
Vision-Supporting Vitamin Gummies
CategoryLifestyle

Vision-Supporting Vitamin Gummies

FIGHT Support Vision is a Tired Eye Supporting Vitamin Gummy

The market for nutraceuticals is positioned for growth with a focus on natural and innovative health solutions, such as vitamin gummies.

eSports Health Supplements
CategoryMarketing

eSports Health Supplements

The Genius Gamer Elite Gaming Nootropic Supplement is Energizing

Developing supplements that aid in enhancing performance and mental acuity in the gaming industry creates new opportunities for innovative businesses in the eSports sector.

Gamer-Targeted Chewing Gums
CategoryLifestyle

Gamer-Targeted Chewing Gums

ADATA XPG is Bringing XPG Gaming Gum to CES 2021

Gaming companies can explore the development and marketing of supplements and consumables to enhance the gaming experience.

Gaming Booster Gels
CategoryLifestyle

Gaming Booster Gels

Morinaga's In Game Booster Boasts Vitamin A & Amino Acids to Energize Gamers

Beverage brands can explore creating products similar to Morinaga's In Game Booster, but with different flavors or added nutritional supplements to cater to the unique needs of ga…

Gamer-Specific Health Supplements
CategoryLifestyle

Gamer-Specific Health Supplements

MADMONQ Launches Esports Daily Supplement for Hardcore Gamers

The gaming industry presents a growing opportunity for health supplement companies to develop cutting-edge products that help gamers maintain a healthy lifestyle while indulging t…

Powdered Gaming Supplements
CategoryLifestyle

Powdered Gaming Supplements

RDCL Debuts a Gamer Hydration Supplement Infused with Nutrients

RDCL's Immunity + Focused Energy supplement represents a potential market disruption in the gaming supplements industry.

Gamer-Targeted Health Supplements
CategoryMarketing

Gamer-Targeted Health Supplements

Nature’s Bounty Brain Health Platform Comes in Jelly Bean Form

The gaming industry can partner with supplement companies to create and promote products that enhance the gaming experience and support the health of players.

Science-Backed Natural Energy Supplements
CategoryLifestyle

Science-Backed Natural Energy Supplements

NAPJISTU Provides Natural Energy Capsules

The health and wellness industry can benefit from natural energy supplements with nootropics and time-released caffeine as a healthier alternative to traditional energy drinks and…