The health and wellness industry accommodates gamers with specific supplements
Trend - With the esports industry being as influential as it is, brands in the wellness space are increasingly targeting gamers. This shift includes the offering of gamer-specific supplements that promise benefits like enhanced concentration and alertness.
Insight - Consumers have a growing understanding of how modern day lifestyles aren't always suited for their overall health and wellbeing. A lack of physical activity from work and time spent online, as well as social isolation, have contributed to both mental and physical consequences for many consumers. Thus, more people are turning to brands that help them avoid the negative impacts of their daily routines.
Insight - Consumers have a growing understanding of how modern day lifestyles aren't always suited for their overall health and wellbeing. A lack of physical activity from work and time spent online, as well as social isolation, have contributed to both mental and physical consequences for many consumers. Thus, more people are turning to brands that help them avoid the negative impacts of their daily routines.
Workshop Question - What's an unlikely industry or set of consumers that your brand could help?
Trend Themes
1. Targeted Supplements for Gamers - Brands in the wellness space are increasingly targeting gamers with specific supplements, catering to their specific needs and promising benefits like enhanced concentration and alertness.
2. Consumable Products with Targeted Ingredients - Gamers of all levels are turning to consumable products that are formulated with specific ingredients to benefit their games and support aspects of their health in a targeted way.
3. Science-backed Natural Energy Supplements - Consumers are looking for natural energy boosters to combat the effects of long hours spent online, leading to the growth of brands providing science-backed natural energy supplements.
Industry Implications
1. Health and Wellness - As the articles suggest, the health and wellness industry is seeing a surge in products tailored towards gamers, including supplements and consumable products.
2. Esports - Esports has become a significant influence, leading to an increase in offerings of gamer-specific supplements that cater to the specific needs of esports professionals and casual gamers alike.
3. Food and Beverage - In addition to supplements, brands are creating energy drinks, powdered drink mixes, gums, and other consumable products specifically formulated for gamers, leading to opportunities within the food and beverage industry.
