Category
Tech
Delegated Interfaces
Trend cluster
Category
Psychedelic
Mindfulness
Wellness apps are launching with immersive and visually impactful stimuli.
4.2
Trend score
Trend
What is the Psychedelic Mindfulness trend?
Psychedelic Mindfulness: Over the last few years, wellness apps have become increasingly popular and now, entrepreneurs are revolutionizing the category by offering more immersive experiences for meditation and breathwork. These services embody visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.
Insight
The consumer insight behind the Psychedelic Mindfulness trend
Many consumers today are experiencing heightened stress levels, restlessness, and other mental health issues—whether that is due to an accelerated working environment, global civil unrest, the ongoing pandemic, among other things. In an attempt to be more conscious of their personal needs, individuals are taking charge of their health, while being more mindful of their limits and work-life balance. This is creating a demand for various accessible services that consumers can use in order to feel more relaxed and restored.
Trend themes
Themes within the Psychedelic Mindfulness trend
Three behaviours holding the trend together01
Psychedelic Mindfulness
Wellness apps are revolutionizing the category by offering more immersive experiences for meditation and breathwork by using visually psychedelic effects that are research-backed to encourage individuals to explore their consciousness and relax.
02
Neuroscience-Backed Meditation Apps
Mobile applications are offering a new experience by providing science-backed guided meditations that help restore the brain's natural balance to achieve relaxation in just a few minutes.
03
Self-Guided Consciousness-Expanding Apps
Meditation and self-awareness apps like The Trip are offering a whole new way to achieve self-discovery with personalized music, visual experiences, and mood tracking and guidance.
Industry implications
What the Psychedelic Mindfulness trend means for industry
Where the trend changes the playbookFor
Mental Wellness Industry
The use of mobile apps to improve mental health and wellness by providing innovative and immersive experiences is creating new opportunities in the mental wellness industry.
For
Mobile App Industry
The rise of mental wellness apps is creating a new market within the mobile app industry for innovators to explore and develop products that offer immersive and science-backed experiences.
For
Research & Development Industry
The demand for research-backed wellness apps is creating new opportunities for the research and development industry to collaborate with mobile app innovators to create products that improve mental health and well-being.
Workshop question
Conceptualize an immersive mindfulness experience.
Trend signals
Trend signals for Psychedelic Mindfulness
Trend score 4.2 out of 10, from popularity 61%, activity 55%, freshness 10%.
Popularity61%
Activity55%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Psychedelic Mindfulness trend
4 featured examples from May 5, 2021CategoryTech
Altered Mindset Game Experiences
Nuro is Researched-Backed, and Designed to Inspire and Relax
Gamify mental wellness and relaxation with fun and engaging mobile apps and video games.
CategoryTech
Self-Guided Consciousness-Expanding Apps
The Trip App Takes You on a Visual Psychedelic Stroll
Mindful meditation apps, such as Headspace, Calm, etc.
CategoryTech
Calming Psychedelic App Experiences
Lumenate is a New Take on the Mindfulness App
App developers in the mental health space can explore how psychedelic elements could enhance their offerings and lead to new forms of therapy.
CategoryLifestyle
Neuroscience-Backed Meditation Apps
BrainTap Allows You to Achieve Relaxation in Just 20 Minutes
The health and wellness industry can benefit from the development of neuroscience-backed mobile apps designed to help people relax, rejuvenate, and restore their natural balance.
