Category
Lifestyle
Assisted Choices
Trend cluster
Category
Leftover
App
Restaurants and businesses are posting their surplus menu items on meal pick-up apps.
5.7
Trend score
Trend
What is the Leftover App trend?
Leftover App: Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points. These mobile applications allow restaurants and cafes to post their excess menu items with a discount and time windows for pick-up during off-peak hours and before closing.
Insight
The consumer insight behind the Leftover App trend
Contemporary consumers are increasingly sensitive to challenging issues that are having long-term negative effects on the planet and on society at large. Conscious about resource depletion and inaccessibility, as well as pollution, individuals are channeling their empathy by looking into ways to consume products and services more ethically. This, in turn, gives them some peace of mind about their purchases.
Trend themes
Themes within the Leftover App trend
Three behaviours holding the trend together01
Food waste-saving apps
Tech developers are launching meal pick-up apps that curb food waste and offer more accessible price points.
02
Discounted food apps
Apps that offer heavily discounted food are being developed to help consumers save money and reduce food waste.
03
Reducing food waste in local communities
Apps are being developed with a focus on reducing food waste and giving back to local communities.
Industry implications
What the Leftover App trend means for industry
Where the trend changes the playbookFor
Food and restaurant industry
Restaurants and cafes are partnering with food waste-saving apps to offer discounted excess menu items and reduce food waste.
For
Tech industry
Tech developers are creating innovative apps to help consumers save money on food and reduce their impact on the environment.
For
Retail and grocery industry
Grocery stores are partnering with food waste apps to reduce their own food waste and offer discounted products nearing expiry to customers.
Workshop question
How can your brand help consumers build a more ethical lifestyle?
Trend signals
Trend signals for Leftover App
Trend score 5.7 out of 10, from popularity 93%, activity 65%, freshness 12%.
Popularity93%
Activity65%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Leftover App trend
5 featured examples from May 5, 2021 to May 26, 2022CategoryEco
Toronto-Specific Food Waste-Reducing Apps
The FeedBack App Reduces Prices & Impacts on the Planet
Food delivery apps can explore partnerships with organizations that divert food waste in order to create more sustainable services.
CategoryBusiness
Discounted Food Waste Apps
This App Lets Shoppers Get Discounts On Products Nearing Expiry
Supermarkets can make use of discounted food waste apps to offer special deals to customers and reduce food waste.
CategoryEco
Heavily Discounted Food Apps
Food for All is Good for the Environment and Your Wallet
Discounted food apps like Food for All are disrupting the traditional restaurant industry, providing a new way for consumers to access affordable meal options and potentially incr…
CategoryEco
Award-Winning Food Waste-Saving Apps
Too Good To Go Connects Consumers with Restaurant Leftovers
The food and beverage industry can leverage innovation in food waste reduction technology and business models to improve their sustainability efforts and reduce operational costs.
CategoryEco
Automated Food Supply Services
Choco Seeks to Reduce Food Waste By Optimizing the Food Industry
Food service companies can benefit from adopting Choco's software to provide better inventory management and connect with suppliers for a more streamlined supply chain
