Virtual home and retail assistants are humanized to better resonate with users
Trend - Brands are humanizing virtual assistants in an effort to help these AI-driven technologies better connect with the people who use them. These humanizing features offer a sense of trust and comfort, particularly among age groups that may not be as accustomed to the adoption of assistive tech in the home or in retail.
Insight - Today's online-driven culture has left some consumers feeling disconnected or generally removed from how people connect and live their lives. Brands in the tech space are actively working to be more inclusive and trustworthy for these consumers, allowing technology to not just create feelings of isolation, but to also help resolve those feelings.
Insight - Today's online-driven culture has left some consumers feeling disconnected or generally removed from how people connect and live their lives. Brands in the tech space are actively working to be more inclusive and trustworthy for these consumers, allowing technology to not just create feelings of isolation, but to also help resolve those feelings.
Workshop Question - How is your brand establishing trust between itself and its customer?
Trend Themes
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Humanizing Virtual Assistants — Virtual assistants are being humanized by tech brands to build trust and comfort, which is particularly helpful for customers who may not be used to tech adoption.
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Real-time Conversational Ais — Real-time conversational AIs are becoming more prevalent and will provide valuable second-to-second engagement for customers, which in turn will reduce the need for human customer service agents.
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Wearable Technology — Wearable technology for productivity and note-taking purposes is growing, providing a potential avenue for product development and innovation for businesses.
Industry Implications
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Artificial Intelligence — Artificial intelligence continues to push new boundaries in a wide range of industries, from retail to healthcare, and presents an opportunity for innovative new solutions.
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E-commerce — E-commerce is growing at a rapid pace and AI assistants are helping to bridge the gap in customer service and personalization, providing an opportunity for businesses to optimize their online presence.
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Healthcare — The healthcare industry is rapidly adopting AI solutions, including robotic nursing assistants and conversational AI technology for telemedicine, offering a wide range of possibilities for innovation.
