Category
Tech
Delegated Interfaces
Trend cluster
Category
Humanized
Assistant
Virtual home and retail assistants are humanized to better resonate with users.
4.3
Trend score
Trend
What is the Humanized Assistant trend?
Humanized Assistant: Brands are humanizing virtual assistants in an effort to help these AI-driven technologies better connect with the people who use them. These humanizing features offer a sense of trust and comfort, particularly among age groups that may not be as accustomed to the adoption of assistive tech in the home or in retail.
Insight
The consumer insight behind the Humanized Assistant trend
Today's online-driven culture has left some consumers feeling disconnected or generally removed from how people connect and live their lives. Brands in the tech space are actively working to be more inclusive and trustworthy for these consumers, allowing technology to not just create feelings of isolation, but to also help resolve those feelings.
Trend themes
Themes within the Humanized Assistant trend
Three behaviours holding the trend together01
Humanizing Virtual Assistants
Virtual assistants are being humanized by tech brands to build trust and comfort, which is particularly helpful for customers who may not be used to tech adoption.
02
Real-Time Conversational AIs
Real-time conversational AIs are becoming more prevalent and will provide valuable second-to-second engagement for customers, which in turn will reduce the need for human customer service agents.
03
Wearable Technology
Wearable technology for productivity and note-taking purposes is growing, providing a potential avenue for product development and innovation for businesses.
Industry implications
What the Humanized Assistant trend means for industry
Where the trend changes the playbookFor
Artificial Intelligence
Artificial intelligence continues to push new boundaries in a wide range of industries, from retail to healthcare, and presents an opportunity for innovative new solutions.
For
E-commerce
E-commerce is growing at a rapid pace and AI assistants are helping to bridge the gap in customer service and personalization, providing an opportunity for businesses to optimize their online presence.
For
Healthcare
The healthcare industry is rapidly adopting AI solutions, including robotic nursing assistants and conversational AI technology for telemedicine, offering a wide range of possibilities for innovation.
Workshop question
How is your brand establishing trust between itself and its customer?
Trend signals
Trend signals for Humanized Assistant
Trend score 4.3 out of 10, from popularity 63%, activity 54%, freshness 11%.
Popularity63%
Activity54%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Humanized Assistant trend
6 featured examples from Oct 15, 2020 to Jan 13, 2022CategoryBusiness
Artificial Intelligence Retail Kiosks
DeepBrain AI's AI Human Works as a Shop Assistant
The retail industry can benefit from the implementation of AI human technology as a way to create a safer shopping experience for customers and minimize staffing challenges.
CategoryTech
Real-Time Conversational AIs
Tech Giant Nvidia Launched Its Configurable Chatbot: Jarvis
Nvidia Jarvis can learn custom jargon, making it a helpful tool for the finance industry.
CategoryLifestyle
Robotic Nursing Assistants
Grace the Robot Promises to Transform Senior Care
The healthcare industry can benefit from the development of robotic nursing assistants to support the work of human caregivers and improve the quality of care for elderly patients.
CategoryTech
Wearable Note-Taking Devices
The 'Scripter' Productivity Voice Assistant is Fast and Powerful
The 'Scripter' has the potential to shake up the education technology industry and improve the workflow for students and teachers alike.
CategoryBusiness
AI eCommerce Assistants
Haptik's Artificial Intelligence Assistant Works Like an In-Store Agent
Adopting AI-powered assistants and voice-enabled interfaces by eCommerce platforms and retailers can enhance customer experience and potentially increase revenue by providing a pe…
CategoryTech
AI-Appointment Booking Software
Google Indicated Duplex AI Can Now Book Appointments for Users
Hotels and tour operators can explore the use of AI-assisted appointment booking systems to streamline bookings and increase operational efficiency.
