Category
Lifestyle
Assisted Choices
Trend cluster
Category
Non-Toxic
Ink
The use of non-toxic ink is on the rise as brands prioritize sustainability.
4.8
Trend score
Trend
What is the Non-Toxic Ink trend?
Non-Toxic Ink: Non-toxic ink is increasingly being used by brands in order to reduce their environmental impact and have products that can be discarded or recycled without harming the environment. Everything from posters to clothing are now using these non-toxic inks.
Insight
The consumer insight behind the Non-Toxic Ink trend
As consumers become more aware of how their purchase habits are impacting the environment, they're turning to brands that prioritize sustainability in order to help them reduce their personal impact. Brands that help empower customers be more eco-friendly will be increasingly relevant in the years to come.
Trend themes
Themes within the Non-Toxic Ink trend
Three behaviours holding the trend together01
Non-Toxic Ink
Brands are increasingly using non-toxic ink to reduce their environmental impact and attract eco-conscious consumers.
02
Sustainable Clothing
Gen-Z consumers are seeking stylish and sustainable clothing that aligns with their values, creating an opportunity for brands to collaborate with environmental charities and use eco-friendly materials.
03
Recyclable Products
Brands are introducing recyclable versions of popular products to support sustainability efforts and appeal to environmentally aware consumers.
Industry implications
What the Non-Toxic Ink trend means for industry
Where the trend changes the playbookFor
Eco-Friendly Printing
The trend towards non-toxic ink and sustainable printing methods presents an opportunity for companies in the printing industry to differentiate themselves and attract environmentally conscious customers.
For
Sustainable Fashion
The desire for stylish and sustainable clothing creates an opportunity for fashion companies to collaborate with environmental organizations and use eco-friendly materials in their designs.
For
Green Advertising
The use of recyclable and non-toxic materials in advertising creates an opportunity for companies in the advertising industry to promote sustainability and attract environmentally conscious clients.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Non-Toxic Ink
Trend score 4.8 out of 10, from popularity 73%, activity 61%, freshness 10%.
Popularity73%
Activity61%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Non-Toxic Ink trend
4 featured examples from Sep 23, 2020 to May 6, 2021CategoryEco
Recyclable Outdoor Posters
'It Takes Aviva' Shares Paper-Based Posters with Non-Toxic Ink
The printing industry could capitalize on the increasing demand for recyclable and eco-friendly printing alternatives, and invest in sustainable printing techniques and materials.
CategoryLife-Stages
Vibrant Plant-Themed Puzzles
Terrain's Houseplants Puzzle is a Great Holiday Gift for Plant Lovers
The gifts and home decor industry can capitalize on the growing demand for plant-themed puzzles as unique and engaging gifts for plant lovers.
CategoryFashion
Eco-Conscious Gen-Z Apparel
Lucy Folk's Collaboration With Greening Australia is a Statement Tee
The fashion industry can incorporate sustainable values in their designs, supporting collaboration with charitable organizations to promote sustainable and eco-friendly clothing.
CategoryEco
Recyclable Paper Card Games
UNO Nothin' But Paper Has No Cellophane Wrapping
The gaming industry can take advantage of the eco-friendly gaming trend by developing games that are environmentally-friendly and use packaging made with recyclable materials.
