Australian clothing label Lucy Folk recently teamed up with Greening Australia for a charitable tee collection. Beloved by Gen-Z consumers, the label presents a collection of graphic logo tees that support Greening Australia's eco efforts with sales proceeds going towards planet-friendly initiatives.
Lucy Folk is committed to natural habitat preservation and wanted to team up with the charity that supports this cause. The collaboration resulted in a limited edition ‘Love Is In The Air’ t-shirt that is locally made in Australia from 100% certified organic cotton, with non-toxic ink printing.
This charitable clothing collaboration is reflective of Lucy Folk's sustainable brand values and speaks to Gen Z consumer desires for clothing that is both stylish and socially conscious.
Image Credit: Lucy Folk