Oil-based makeup products offer a unique product experience
Trend - With more consumers now using natural oils in skincare, brands in the makeup space are taking notes with oil-based cosmetic products that add color to the face and body. These products include everything from blush oils to pigmented lip treatments.
Insight - The self-care industry, within which skincare and cosmetic products now qualify for the soothing impact they can have on consumers' routines, has grown so much due to consumers' willingness to experiment. People are constantly searching for the most innovative formulations and benefits in order to best achieved their desired results.
Insight - The self-care industry, within which skincare and cosmetic products now qualify for the soothing impact they can have on consumers' routines, has grown so much due to consumers' willingness to experiment. People are constantly searching for the most innovative formulations and benefits in order to best achieved their desired results.
Workshop Question - How is your brand prioritizing product experience for its customers?
Trend Themes
1. Oil-based Makeup Products - Consumers' interest in natural oils in skincare is driving the growth of oil-based makeup products that add color to the face and body, presenting an opportunity for brands to blend makeup and skincare as seen in 'Nourishing Tinted Face Oils' and 'Organic Tinted Body Oils'.
2. Pigmented Lip Oil Treatments - Pigmented lip oil treatments, such as the 'Hourglass Nº 28™ Lip Treatment Oil', offer long-lasting color with a comfortable oil-based formula that smooths lines to promote youthful appearance, and brands can tap into this opportunity to provide a natural look with hydrating benefits.
3. Color-changing Makeup - Color-changing makeup is a novel concept embraced by brands such as 'Haus Laboratories' and 'Youthforia's BYO BLUSH' that personalize shades for each individual based on their pH, and provides an opportunity for brands to offer innovative and playful products that are universally flattering and beneficial for the skin.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the growing consumer interest in natural oils, as well as the trend in color-changing and oil-based makeup to create innovative products that provide both aesthetic and skincare benefits.
2. E-commerce - E-commerce businesses can offer a wide range of oil-based and color-changing makeup products that cater to customers' evolving tastes and preferences, while providing personalized advice and services, such as virtual try-on tools and personalized recommendations, to improve the customer experience.
3. Sustainability - Sustainable and eco-friendly practices, such as sourcing organic and plant-based ingredients, reducing plastic waste, and utilizing clean manufacturing processes, can help brands create products that are aligned with consumers' values and promote ethical and responsible consumption in the beauty industry.
