Beauty brands are utilizing wood pulp for its biodegradable benefits
Trend - Beauty brands are leveraging wood pulp as an ingredient in formulas, packaging, and applicators (mask sheets, in particular). This allows companies to meet sustainability requirements and reduce the use of harmful materials such as microplastics.
Insight - Contemporary consciousness about climate change and its consequences has motivated consumers to prioritize sustainability when making purchasing decisions. As such, individuals are opting in for less wasteful options, especially when it comes to the products they use frequently. Many are striving to adopt this mindset as a habit, which, in turn, allows them to gain some peace of mind that they are doing their part for the environment.
Insight - Contemporary consciousness about climate change and its consequences has motivated consumers to prioritize sustainability when making purchasing decisions. As such, individuals are opting in for less wasteful options, especially when it comes to the products they use frequently. Many are striving to adopt this mindset as a habit, which, in turn, allows them to gain some peace of mind that they are doing their part for the environment.
Workshop Question - How can your brand utilize wood pulp as an ingredient/material?
