Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant-Based
Fish
Plant-based fish products have entered the CPG space.
3.3
Trend score
Trend
What is the Plant-Based Fish trend?
Plant-Based Fish: As consumers' diets become increasingly diverse, the food industry continues to adapt. An increasingly common item that can now be found in the CPG space is pre-packaged, plant-based fish products that often imitate fish products in the frozen food aisle at grocery stores.
Insight
The consumer insight behind the Plant-Based Fish trend
The experimental nature with which consumers now approach their food choices isn't always to do with dietary restrictions--it's often for them to simply try something new, or options that they perceive to be healthier and more eco-friendly. Thus, the popularity of plant-based foods isn't just about more consumers being vegan, but more of them being willing to try realistic food alternatives. Brands that are accommodating to these diverse consumer needs are increasingly appealing.
Trend themes
Themes within the Plant-Based Fish trend
Three behaviours holding the trend together01
Plant-Based Seafood Alternatives
Consumers are increasingly interested in trying more eco-friendly and healthier food alternatives, including realistic plant-based seafood options.
02
Allergen-Free Vegan Flavor Solutions
There is a growing appetite for vegan fish flavors, leading to the introduction of innovative allergen-free flavor solutions derived from algal oil.
03
Expansion of Plant-Based Seafood Offerings
Brands are recognizing the demand for eco-friendly and healthier food alternatives, leading to the expanding variety of plant-based seafood products available in the market.
Industry implications
What the Plant-Based Fish trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry must adapt to the evolving consumer preferences for eco-friendly and diverse food alternatives.
For
Sustainability and Environmental Conservation
The demand for plant-based seafood alternatives highlights the growing necessity to address the concerns of overfishing and reduce environmental pressures on the oceans.
For
Health and Wellness Industry
The increasing popularity of plant-based seafood alternatives reflects shifting attitudes towards health, wellness and diet among consumers.
Workshop question
How is your brand catering to a wide range of customer needs and preferences?
Trend signals
Trend signals for Plant-Based Fish
Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 10%.
Popularity56%
Activity34%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant-Based Fish trend
4 featured examples from Jul 9, 2020 to Apr 23, 2021CategoryEco
Allergen-Free Vegan Fish Flavors
Royal DSM Introduces Maxavor® Fish YE, Derived from Algal Oil
Manufacturers can develop new flavors and fragrances derived from plant-based sources that meet the growing demand for vegan and allergy-free options.
CategoryEco
Dutch Plant-Based Fish Sticks
Schouten Europe is Introducing 100% Plant-Based Fish Sticks
Companies in the plant-based food industry have the opportunity to expand their product lines and develop new plant-based seafood substitutes in response to the growing demand for…
CategoryMarketing
Plant-Based Frozen Fish Fingers
The Moving Mountains Fish Fingers Have a High-Quality Recipe
The plant-based food industry has the opportunity to capitalize on the growing demand for meat alternatives by developing innovative products like plant-based fish fingers.
CategoryLifestyle
Alternative Fish-Free Entrees
Good Catch's New Entrees & Appetizers are Frozen & Easy to Prepare
Disruptive Innovation Opportunity: Capitalize on the growing popularity of plant-based diets by developing innovative plant-based seafood alternatives and frozen entrees.
