Category
Fashion
Scaled Restraint
Trend cluster
Category
Hair
Boost
Hair booster products elevate users' standard hair care routines.
4.7
Trend score
Trend
What is the Hair Boost trend?
Hair Boost: Brands in the hair care space are offering "boosters" that are designed to be mixed in with shampoo or conditioning products, and that elevate their benefits. These items offer everything from coloring treatments to enhanced hydration.
Insight
The consumer insight behind the Hair Boost trend
As consumers prioritize their self-care routines, many are constantly searching for products and services that elevate their already established rituals. The experimental nature of hair care and beauty industries makes them ideal for brands to innovate and test out new products.
Trend themes
Themes within the Hair Boost trend
Three behaviours holding the trend together01
Hair Boosters
Hair booster products that elevate existing hair care routines through the addition of extra benefits.
02
Customization and Personalization
The development of hair care products that cater to specific, individualized hair needs.
03
Mix-In and Concentrated Products
Hair care products that can be added to existing products or that are highly concentrated, offering targeted benefits.
Industry implications
What the Hair Boost trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry can reference the trend of boosting existing products to elevate consumer experiences and promote the development of personalized hair care solutions.
For
Beauty
The beauty industry can also reference the trend of personalization and customization as a way to offer innovative targeted solutions for hair care needs.
For
Sustainability
The development of sustainably packaged mix-in products can be an opportunity for brands in the hair care industry to cater to consumer demand for environmentally friendly hair care solutions.
Workshop question
How is your brand elevating consumers' existing rituals and routines?
Trend signals
Trend signals for Hair Boost
Trend score 4.7 out of 10, from popularity 66%, activity 65%, freshness 10%.
Popularity66%
Activity65%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hair Boost trend
4 featured examples from Jun 1, 2020 to Apr 22, 2021CategoryArt & Design
Customizable Haircare Boosters
Function of Beauty's #HairGoals Booster Shots Enhance Base Products
Beauty and personal care brands can develop customizable products that offer targeted solutions for specific haircare needs.
CategoryFashion
Concentrated Shampoo Boosters
GE Beauty's Boosters Add Benefits to Shampoo & Conditioners
Haircare brands can develop booster products that allow customers to personalize their haircare routines and address their specific needs.
CategoryFashion
Customizing Hair Color Boosters
Amika's Color-Boosting Drops Can Be Added to Cream-Based Haircare
The beauty and personal care industry can explore the potential of personalized haircare products as a disruptive innovation opportunity.
CategoryFashion
Mix-In Conditioner Treatments
Pantene's Moisture Mix-In Treatment Enhances Everyday Conditioners
The hair care industry can benefit from innovations in customizable and specialized products that cater to specific hair needs and provide solutions for damaged hair.
