The Haus Laboratories PhD Hybrid Lip Oil Stain is a new product with self-adjusting pigments, so that a custom color can be created for each individual based on their own pH. The lightweight, high-shine product is packed with skin-soothing ingredients like squalane and prickly pear oil, plus collagen and more.
The transformative oil-to-stain product creates a sheer shine in five base tones that range from Neutral (a universal clear shade) and Primary (sheer red) to HUE (sheer berry.) Despite being high-shine, the formula is described as comfortable and never sticky, and it boasts an immensely hydrating formula thanks to its plant-based ingredients.
This new addition to Lady Gaga's beauty brand helps to expand its range of lip products, setting itself apart for its unique texture and transformative properties.
What Makes This Trend Stand Out
- Self-adjusting Cosmetics
- Developing cosmetics that can adjust to individuals' unique properties, such as pH levels, presents an opportunity for brands to create personalized experiences for their customers.
- Plant-based Beauty Products
- As consumers become increasingly interested in the health and environmental benefits of plant-based products, there is an opportunity for brands to develop more skincare and makeup products that use natural ingredients.
- Transformative Cosmetics
- By creating products that can change texture or color upon application, brands can introduce unique and exciting experiences to their customers, which can lead to increased brand loyalty and engagement.
Sectors Adopting This
- Beauty Industry
- As a part of the beauty industry, incorporating innovative and transformative product offerings and emphasizing plant-based ingredients presents a strong differentiator and growth opportunity for brands.
- Health and Wellness Industry
- With an emphasis on plant-based ingredients that promote skin and overall health, the cosmetic industry is providing products that fit within the larger health and wellness industry, and can be marketed accordingly.
- Personalized Retail and Ecommerce Industry
- As cosmetics become more personalized to individuals' unique pH levels, brands can capture this trend by offering online quiz tools or in-store consultants that recommend products based on skin type, tone, and desired look.
