In the summer, makeup brand Morphe launched a sub-brand called Morphe 2 and it is now venturing into the world of skincare with Morphe 2 Skincare. The clean, vegan and cruelty-free products appeal to Gen Z consumers and they support the shift to more natural makeup styles.
The product line includes skincare essentials like the Bubbly Fresh Gel-to-Foam Cleanser with a frothing jelly formula that contains aloe vera water and blue-green algae, as well as the lightweight Total Softie Gel Moisturizer. Morphe 2 Skincare also introduces a face mist, which also includes aloe vera as a key ingredient, like the cleanser and moisturizer.
Rounding out the clean and simple skincare range, there's a Lippie Lullaby Lip Mask and a peel-off Restart Detox Face Mask.
Image Credit: Morphe 2