Category
Tech
Escalation Logic
Trend cluster
Category
Metaverse
Expansion
Tech brands are investing in developing and perfecting metaverse experiences.
5.0
Trend score
What's Happening
What is the Metaverse Expansion trend?
Metaverse Expansion: The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.
Insight
The consumer insight behind the Metaverse Expansion trend
The incredible speed at which technology is evolving is resulting in an uptick of digital services, pertaining both to aesthetic, as well as functional experiences. Led by curiosity, excitement, and a desire to be entertained, many individuals are spending increased amounts of time on the Internet. Whether it involves developing their personal brand, entrepreneurial project, socializing, or play, consumer expectations are informing a demand for increased immersion.
Trend themes
Themes within the Metaverse Expansion trend
Three behaviours holding the trend together01
Metaverse Development
Companies are racing to develop virtual reality spaces in which users can interact with a computer-generated environment and with each other in order to fill consumer demand for increased immersion.
02
NFTs and Virtual Real Estate
Exploration of digital possibilities on platforms like Decentraland and digital land on Earth 2 provide disruptive innovation opportunities for consumer industries and entrepreneurs looking to capitalize on new markets and customize land ownership and potentially valuable virtual property.
03
Long-Term Metaverse Vision and Funding
Companies like Epic Games are investing in future growth opportunities to build a unified and interconnected digital world, which will include connected social experiences for gamers and empower developers and creators with new and improved technology.
Industry implications
What the Metaverse Expansion trend means for industry
Where the trend changes the playbookFor
Gaming Industry
As virtual gaming environments expand, the gaming industry can explore innovative ways to create immersive experiences for consumers and capitalize on new markets.
For
Fashion Industry
The rise of NFTs and virtual real estate provides an opportunity for fashion brands to create and capitalize on collectibles like virtual sneakers.
For
Technology Industry
Companies that develop technology to enhance and enable virtual environments, such as Metaverse Development and Long-Term Metaverse Vision and Funding, can drive revenue opportunities for other businesses and provide exciting new technology services to users.
Workshop question
How can your brand utilize future metaverse opportunities?
Trend signals
Trend signals for Metaverse Expansion
Trend score 5.0 out of 10, from popularity 80%, activity 60%, freshness 10%.
Popularity80%
Activity60%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Metaverse Expansion trend
4 featured examples from Mar 18 to Apr 28, 2021CategoryFashion
Blockchain-Based Virtual Sneakers
Atari and RTFKT Created a NFT Fashion Collaboration
Brands in the fashion industry can explore partnerships with NFT creators to develop limited edition collectibles that blend fashion design with crypto collectibles.
CategoryBusiness
User-Owned Virtual Real Estate
On Decentraland, One Can Create, Explore, & Trade Items & Property
The concept of user-owned virtual real estate and the rise of decentralized virtual worlds provide opportunities for disruptive innovation in the virtual reality industry.
CategoryBusiness
Futuristic Second Earth Concepts
Earth 2 is a Metaverse Between Virtual and Physical Reality
The emergence of digital property markets on Earth 2 creates potential disruptive innovation opportunities in real estate industries that explore virtual property sales and owners…
CategoryTech
Long-Term Metaverse Visions
Epic Games is Investing in Future Growth Opportunities
Epic Games' investment in metaverse and game development tools highlights the continued growth potential in the gaming industry.
