Category
Lifestyle
Assisted Choices
Trend cluster
Category
Clean
Cannabis
Cannabis-infused products are marketing themselves as "clean".
3.8
Trend score
Trend
What is the Clean Cannabis trend?
Clean Cannabis: The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients.
Insight
The consumer insight behind the Clean Cannabis trend
Health and fitness-minded consumers in North America are increasingly cautious about what they consume as growing knowledge in this space has resulted in more awareness about what's good for the body and what isn't. As a result, brands are having to adapt to consumers' increased pickiness when it comes to their purchase decisions.
Trend themes
Themes within the Clean Cannabis trend
Three behaviours holding the trend together01
Clean Cannabis Products
Brands are now offering 'clean' and 'free-from' cannabis-infused products that are popular in cosmetic and food industries.
02
CBD Wellness and Skincare Trend
Health and fitness-minded consumers in North America are increasingly interested in CBD-infused wellness and skincare products.
03
CBD Subscription Box Services
CBD subscription box services are growing trend, offering organic, all-natural, clean, high quality and environmentally friendly products.
Industry implications
What the Clean Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
Cannabis brands can leverage the rising demand for 'clean' and 'free-from' products and innovative ingredients like CBD and cannabis root extract to create sustainable and ethical skincare, wellness and recreational products.
For
Beauty Industry
Beauty brands can incorporate CBD and cannabis root extract into their products to create innovative, natural and potent skincare offerings for health-focused consumers who are interested in cannabis-infused solutions.
For
Subscription Box Industry
Subscription box brands can create curated CBD and cannabis-infused boxes with organic, all-natural, clean, high quality and environmentally friendly products to cater to recreational and wellness-focused cannabis consumers.
Workshop question
How could your brand adopt "clean" branding?
Trend signals
Trend signals for Clean Cannabis
Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 10%.
Popularity62%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Clean Cannabis trend
4 featured examples from Feb 21, 2020 to Apr 21, 2021CategoryLifestyle
Clean Cannabis Gummies
dosist's Performance Gummies Support Sleep, Bliss and Calm
The cannabis industry can take advantage of the trend of creating performance-enhancing, all-natural, and quick-acting cannabis products to stand out in a crowded market.
CategoryFashion
Soothing CBD Face Oils
Avon's Green Goddess is a Clean Facial Oil Infused with CBD
The beauty industry can leverage the rise of CBD-infused and sustainable skincare products to offer innovative solutions for consumers.
CategoryEco
Upcycled Cannabis Root Skincare
empyri is an Clean and Innovative Cannabis Skincare Company
Opportunity for skincare companies to tap into the growing market of eco-friendly and sustainable skincare products that utilize upcycled ingredients.
CategoryLifestyle
Curated CBD Subscriptions
Leaf Gift Shares All-Natural, Clean and High-Quality Products
The cannabis industry is poised to capitalize on the growing popularity of CBD and provide organic and all-natural products to consumers.
