Marc Jacobs Beauty has an entire product line devoted to coconut—the Coconut Collection—and the brand's newest product is the Re(cover) Hydrating Coconut Lip Oil. The nourishing lip oil acts as an all-day hydrator, as it is full of beneficial ingredients for the skin. As well as containing Vitamin E and soothing aloe vera, the product boasts five forms of coconut—including coconut water, fruit juice, fruit extract and coconut alkanes, a natural silicone alternative.
The conditioning coconut lip oil can be used in a number of ways, such as on its own for shine and hydration, as well as before or after applying other lip products. Unlike sticky lip glosses, the soothing lip oil was created to be comfortable to wear and full of skin-nourishing benefits.
Image Credit: Marc Jacobs Beauty
Why This Trend Is Growing
- Botanical Lip Oils
- Opportunities to create sustainably-sourced, plant-based lip oils for a growing market seeking natural cosmetic products.
- Coconut Products
- Innovations using coconut as a primary ingredient for cosmetics and personal care products, tapping into its various benefits.
- Multi-functional Lip Products
- Opportunities to develop lip products with multiple functions, such as hydrating and providing shine or color.
Industries Being Reshaped
- Cosmetics
- Exploration of all-natural, botanical ingredients to expand product lines and appeal to consumers seeking cleaner, eco-friendly options.
- Personal Care
- Innovation in the personal care industry focused on creating multi-functional products with benefits beyond just cleansing or hydrating.
- Plant-based Products
- Development of products with sustainably-sourced, plant-based ingredients to meet the needs of environmentally-conscious consumers seeking natural beauty options.
