Category
Fashion
Scaled Restraint
Trend cluster
Category
Jelly
Care
Jelly-based skincare products offer a unique product experience.
4.2
Trend score
Trend
What is the Jelly Care trend?
Jelly Care: Skincare products that come in jelly formulations are increasingly popular as brands use product formats as a way to appeal to consumers. These products don't just promise efficacy, but a more interesting application experience for users.
Insight
The consumer insight behind the Jelly Care trend
Consumers' continued interest in the skincare space has made many of them more experimental, and constantly on the search for new and innovative products, ingredients, and formulations that will give them the results they desire. The more creative brands in this space are, the more likely they are to appeal to these experimental consumers.
Trend themes
Themes within the Jelly Care trend
Three behaviours holding the trend together01
Jelly-based skincare
Jelly formulations are increasingly popular in skincare as consumers start searching for new and innovative products, ingredients, and formulations that will give them interesting application experiences.
02
Solid Skincare
Solid balms, sticks, and serum bars offer mess-free application and boast ultra-concentrated formulas.
03
Oil-Free Moisturizers
Oil-Free Jelly Moisturizers are a new breed of skin care that hydrates without leaving any oily residue.
Industry implications
What the Jelly Care trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
These trends are important for the beauty and skincare industry to know so they can be creative and unique in their product offerings.
For
Sustainability
Sustainability is closely related to these trends as businesses search for ways to package and ship their products sustainably.
For
Technology
Technology can enhance the production of these products and create more advanced textures and formulas.
Workshop question
How is your brand prioritizing product experience as much as efficacy?
Trend signals
Trend signals for Jelly Care
Trend score 4.2 out of 10, from popularity 52%, activity 65%, freshness 10%.
Popularity52%
Activity65%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Jelly Care trend
4 featured examples from Mar 7 to Apr 27, 2021CategoryEco
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
The skincare industry can leverage solid skincare bars and all-in-one products to address consumer demand for sustainable and efficient solutions.
CategoryFashion
Jelly Resurfacing Facials
Kiramoon's Star Jelly is a Four-in-One Treatment Mask
The beauty industry can invest in the development of innovative beauty products like Kiramoon's Star Jelly resurfacing facials that leverage plant-based ingredients and provide mu…
CategoryFashion
Oil-Free Jelly Moisturizers
The Skin Proud Sorbet Skin Everyday Jelly Moisturiser is Hydrating
Jelly skincare products and oil-free moisturizers are trends that the beauty industry could capitalize on to provide unique and innovative skincare solutions for consumers
CategoryFashion
Jelly Lip Masks
The Hit Snooze Lip Mask Quenches Dry Lips Overnight
The cosmetics industry can develop their product line to include jelly skincare and overnight masks that cater to specific skin concerns, including quick express treatments like t…
