Jelly-based skincare products offer a unique product experience
Trend - Skincare products that come in jelly formulations are increasingly popular as brands use product formats as a way to appeal to consumers. These products don't just promise efficacy, but a more interesting application experience for users.
Insight - Consumers' continued interest in the skincare space has made many of them more experimental, and constantly on the search for new and innovative products, ingredients, and formulations that will give them the results they desire. The more creative brands in this space are, the more likely they are to appeal to these experimental consumers.
Insight - Consumers' continued interest in the skincare space has made many of them more experimental, and constantly on the search for new and innovative products, ingredients, and formulations that will give them the results they desire. The more creative brands in this space are, the more likely they are to appeal to these experimental consumers.
Workshop Question - How is your brand prioritizing product experience as much as efficacy?
Trend Themes
1. Jelly-based Skincare - Jelly formulations are increasingly popular in skincare as consumers start searching for new and innovative products, ingredients, and formulations that will give them interesting application experiences.
2. Solid Skincare - Solid balms, sticks, and serum bars offer mess-free application and boast ultra-concentrated formulas.
3. Oil-free Moisturizers - Oil-Free Jelly Moisturizers are a new breed of skin care that hydrates without leaving any oily residue.
Industry Implications
1. Beauty and Skincare - These trends are important for the beauty and skincare industry to know so they can be creative and unique in their product offerings.
2. Sustainability - Sustainability is closely related to these trends as businesses search for ways to package and ship their products sustainably.
3. Technology - Technology can enhance the production of these products and create more advanced textures and formulas.
