Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Seafood
Sustainability
Direct-to-consumer seafood deliveries prioritize sustainable practices.
4.0
Trend score
What's Happening
What is the Seafood Sustainability trend?
Seafood Sustainability: D2C seafood deliveries are increasingly coming from sources that prioritize sustainable and ethical fishing practices that reduce their impact on the environment. These delivery services allow consumers to bypass third-party retailers that may not be transparent about their sourcing.
Insight
The consumer insight behind the Seafood Sustainability trend
Transparency in the food and beverage industry is increasingly important to consumers who are prioritizing ethical and sustainable purchases. Often, it's easier to achieve when consumers do their own research and purchase directly from retailers, rather than from third parties that may not be as transparent about where their inventory is sourced from.
Trend themes
Themes within the Seafood Sustainability trend
Three behaviours holding the trend together01
Direct-to-Consumer Seafood Deliveries
Direct-to-consumer seafood deliveries prioritize sustainable practices, allowing consumers to bypass third-party retailers that may not be transparent about their sourcing.
02
Ethical and Sustainable Food Sourcing
Transparency in the food and beverage industry is increasingly important to consumers who are prioritizing ethical and sustainable purchases.
03
Farm-to-Table Meat Marketplaces
The trend towards farm-to-table meat marketplaces emphasizes connection, transparency, and high-quality goods sourced from small-scale, independent farms committed to ethical and sustainable practices.
Industry implications
What the Seafood Sustainability trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Transparency and ethical/sustainable practices are essential trends influencing customer purchasing decisions in the food and beverage industry.
For
E-Commerce
Direct-to-consumer food and beverage deliveries are a growing trend in the e-commerce industry, with subscription models and customizable options providing convenience and value to customers.
For
Sustainability
Ethical and sustainable sourcing, packaging, and delivery models are essential considerations for companies and consumers looking to minimize their carbon footprint and reduce environmental impact.
Workshop question
How is your brand prioritizing transparency to strengthen customers' trust?
Trend signals
Trend signals for Seafood Sustainability
Trend score 4.0 out of 10, from popularity 67%, activity 43%, freshness 10%.
Popularity67%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seafood Sustainability trend
5 featured examples from Dec 10, 2019 to Nov 13, 2020CategoryEco
Farm-to-Table Meat Marketplaces
Crowd Cow Emphasizes the Connection Between Farmer & Consumer
The farm-to-table trend in the meat marketplaces creates disruptive innovation opportunities for the agriculture industry to adopt sustainable and ethical practices to meet increa…
CategoryBusiness
DTC Sustainable Seafood
de la mer Offers a Range of Naturally Raised, Sustainably Caught Seafood
Seafood retailers have an opportunity to differentiate themselves by offering sustainably-raised or caught seafood with a focus on eco-friendly practices.
CategoryLifestyle
Local Clean Meat Subscriptions
truLOCAL Makes Access to Premium and Ethically Raised Meat Easy
Disruptive innovation opportunity: Create a subscription service platform that offers a wide range of customizable products, such as meat, seafood, and other food items.
CategoryLifestyle
Eco-Friendly Fish Deliveries
Seafood Crates Offers a Wide Selection of Fish for Delivery
Seafood Crate's service and packaging offers a disruptor for the food delivery industry, particularly in the niche of high-quality artisanal goods.
CategoryEco
Farm-to-Fork BBQ Bundles
The Farm 2 Fork BBQ Bundle Offers "Mouth-Watering Meat" for $410
Farm 2 Fork's commitment to quality and transparency in meat production presents opportunities for innovation and disruption in the meat industry, particularly with a focus on sma…
