The newest addition to Bad Habit's Quick Fixes collection is the Eyes Open Caffeine & Peptide Eye Cream, which helps to create a wide-eyed, well-rested look. The gel-like cream contains caffeine and peptides to diminish the appearance of dark circles and reduce puffiness, and these key ingredients are joined by other beneficial ones like hydrating marine algae, oat extract and nourishing mango butter. Like a concealer, the product boasts a tint to further support targeted color correction.
Many people start using eye cream in their 30s and even as early as their 20s. Bad Habit's eye cream promises to appeal to Gen Z, as the face of the brand is 19-year-old Emma Chamberlain, Bad Habit's Brand Ambassador and Creative Director.
Skincare and makeup products are being infused with caffeine for its energizing, inflammation-reducing benefits.
Why This Trend Is Growing
- Caffeinated Skincare
- There's an opportunity to infuse caffeine into various skincare products beyond eye creams for its energizing and inflammation-reducing benefits.
- Color-correcting Beauty
- Like a concealer, there's potential to infuse tint and other color-correcting ingredients into skincare products for more targeted benefits and appeal to younger consumers.
- Multi-benefit Skincare
- By incorporating a variety of beneficial ingredients, there's an opportunity to offer consumers multi-benefit skincare products for a more efficient and streamlined routine.
Industries Being Reshaped
- Beauty
- Beauty companies can explore ways to infuse caffeine and other targeted ingredients into existing products or develop new products to appeal to younger consumers and provide more targeted benefits.
- Skincare
- Skincare brands can experiment with multi-benefit products that combine caffeine and other beneficial ingredients for a more efficient and effective routine.
- Cosmetics
- Cosmetics brands can incorporate color-correcting ingredients into skincare and makeup products to appeal to consumers looking for products that provide more targeted benefits.
