Brands in the cannabis space are making products designed to ease travel
Trend - Travel-friendly cannabis products are currently limited due to restrictions on the plant in most parts of the world, but as more of North America legalizes the substance, more travel-related cannabis products are being made.
Insight - Consumers who rely on cannabis as part of their wellness routines are regularly seeking out convenient ways to incorporate it into their various rituals. These individuals seek out brands that help them maintain their wellness-related habits without them taking up too much time.
Insight - Consumers who rely on cannabis as part of their wellness routines are regularly seeking out convenient ways to incorporate it into their various rituals. These individuals seek out brands that help them maintain their wellness-related habits without them taking up too much time.
Workshop Question - How is your brand easily integrating its product/service into customers' lifestyles?
Trend Themes
1. Increasing Legalization of Cannabis - As more regions and states legalize cannabis, the market for travel-friendly cannabis products is expected to grow.
2. Convenience and Multitasking - Consumers seek out cannabis and CBD products that offer convenience and the ability to multitask for maintaining their wellness habits on-the-go.
3. Alternative Cannabinoids - Beauty and wellness brands are experimenting with alternative cannabinoids such as CBG and CBN for added benefits in their products.
Industry Implications
1. Beauty and Personal Care - There is a growing market for CBD-infused skincare and beauty products, especially those targeted towards travelers.
2. Wellness and Fitness - CBD and alternative cannabinoids are increasingly being used in wellness and fitness products, especially among athletes and those seeking pain relief and recovery.
3. Travel and Tourism - Travel-friendly cannabis and CBD products are a niche market within the travel and tourism industry, offering a new way for travelers to maintain their wellness routines while on-the-go.
