In an effort to curtail vaccine hesitancy and promote education across the country, Unilever recently announced the brand will deliver truckloads of free ice cream to vaccination sites on May 14th. These trucks will be at key vaccination sites where hesitancy is high and will offer frozen treats to newly vaccinated people, vaccine site workers, and volunteers in major cities such as NYC, LA, St. Louis, Memphis, Dallas-Fort Worth and Phoenix.
The program to “make vaccinations sweeter” is launching on Unilever’s second annual Day of Service (May 14th). The initiative hopes to encourage all Americans to learn more about the vaccine and engage in an act of service. In addition, those that share a photo of their act of service on Twitter with the hashtag #DoGoodWithUnilever are eligible for a chance to win free ice cream.
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