Alcohol brands are releasing seltzer beverages in sour flavors
Trend - Brands in the alcohol space are launching new sour seltzer beverages to appeal to consumers looking for novel flavors. These ready-made cocktails are convenient for at-home and on-the-go consumption.
Insight - The popularity of spiked sparkling water continues to grow as consumers seek low-carb, low-sugar, and low-calorie beverages. Knowing that the hard seltzer market is a competitive one, brands are trying to set themselves apart in an increasingly crowded market with novel offerings that focus on flavor. As a result, many consumers are eager to experiment with these unconventional products that still meet their lifestyle needs.
Insight - The popularity of spiked sparkling water continues to grow as consumers seek low-carb, low-sugar, and low-calorie beverages. Knowing that the hard seltzer market is a competitive one, brands are trying to set themselves apart in an increasingly crowded market with novel offerings that focus on flavor. As a result, many consumers are eager to experiment with these unconventional products that still meet their lifestyle needs.
Workshop Question - What novelty flavor or ingredient can your brand use for its next offering?
