Creator of the popular White Claw Hard Seltzer, Mark Anthony Brands International, recently released two new summer seltzer flavors that are sure to gain recognition this season. These two new beverages are inspired by the growing trend for low sugar, low-calorie drinks that do not compromise on taste.
The Lemon Life Hard Lemon Seltzer is made from handpicked lemons grown on family-owned farms and is cold-pressed to extract an authentic lemon taste. The beverage is available in Lemonade, Strawberry, Mango, and Pineapple flavors with only one gram of sugar and 100 calories per can.
Freed Earth Hard Tea is made with sustainably sourced tea and packaged with Sustainable Forestry Initiative® certified cardboard. The beverage is available in Black Tea with Lemon, Green Tea with Honey, and White Tea with Raspberry flavors.
Image Credit: Mark Anthony Intl.
Why This Trend Is Growing
- Low-calorie Seltzers
- Opportunity to create more low-calorie, low-sugar seltzer flavors that still taste great.
- Sustainable Beverage Packaging
- Opportunity to innovate and create more sustainable beverage packaging solutions.
- Farm-to-table Beverages
- Opportunity to explore creating farm-to-table beverage options using locally sourced ingredients.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to expand their product line with low-calorie seltzers and sustainably packaged beverages.
- Beverage Packaging
- Opportunity for beverage packaging companies to create innovative and sustainable packaging options for companies creating low-calorie seltzers and other beverages.
- Farming and Agriculture
- Opportunity for farms and agriculture companies to collaborate with beverage companies to provide locally sourced ingredients for farm-to-table beverage options.
