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Frozen Keto

Brands launch prepared, frozen keto dishes to offer more convenience to consumers

Trend - To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets.

Insight - Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Workshop Question - How can your brand enhance convenience for your target demographic?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
25,044 Total Clicks
Date Range:
Mar 20 — May 21
Trending:
Warm
Consumer Insight Topics:

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