Category
Lifestyle
Assisted Choices
Trend cluster
Category
Frozen
Keto
Brands launch prepared, frozen keto dishes to offer more convenience to consumers.
3.7
Trend score
Trend
What is the Frozen Keto trend?
Frozen Keto: To appeal to ketogenic consumers seeking convenience, brands in the food space are launching prepared, frozen ketogenic dishes. These range from frozen pizzas, pasta dishes, and lasagnas–all crafted to follow the 2:1 ratio of fats to protein plus carbohydrates, meeting the needs of keto diets.
Insight
The consumer insight behind the Frozen Keto trend
Low-carb and high-protein diets are continuing to gain popularity among consumers, however, finding convenient options that satisfying these requirements can be challenging for many. Individuals will flock to brands that conveniently meet these dietary needs, without having to carry out the complicated task of calculating the micronutrient ratios themselves. Brands that offer products that seamlessly meet these needs will win consumer loyalty.
Trend themes
Themes within the Frozen Keto trend
Three behaviours holding the trend together01
Prepared Keto Dishes
Brands are launching prepared, frozen ketogenic dishes to appeal to ketogenic consumers seeking convenience.
02
Low-Carb Diets
Low-carb and high-protein diets are continuing to gain popularity among consumers.
03
Keto-Friendly Products
Brands are responding to the popularity of low-carb diets with new keto-friendly products.
Industry implications
What the Frozen Keto trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry is launching new keto-friendly products to meet the needs of low-carb and high-protein diets.
For
Frozen Food Industry
The frozen food industry is introducing prepared keto dishes to offer more convenience to consumers.
For
Ingredient Industry
With a rising demand for keto-friendly products, the ingredient industry has an opportunity to develop and supply ingredients that meet these dietary needs.
Workshop question
How can your brand enhance convenience for your target demographic?
Trend signals
Trend signals for Frozen Keto
Trend score 3.7 out of 10, from popularity 54%, activity 45%, freshness 10%.
Popularity54%
Activity45%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Frozen Keto trend
6 featured examples from Mar 12, 2020 to Aug 11, 2021CategoryLifestyle
High Protein Frozen Bowls
Lean Cuisine Debuted New High Protein and Carb-Conscious Recipes
Innovative leap towards creating a new product category to compete within the frozen food industry.
CategoryLifestyle
Keto-Friendly Cauliflower Bakes
Cali'flour Foods' Keto-Friendly Products are Low in Net Carbs
Incorporating cauliflower as a core ingredient in frozen food products opens up opportunities for companies to cater to the growing demand for healthier and convenient meal option…
CategoryLifestyle
Keto-Certified Frozen Pizzas
Cappello's Low Net Carb Frozen Pizza Gives Freedom to Keto Dieters
Frozen food manufacturers can innovate by creating keto-certified frozen meals with low net carb ingredients and nutritious toppings, like turnips and flaxseed.
CategoryMarketing
Keto-Friendly Frozen Meals
These New Cedarland Foods Keto-Friendly Meals Come in Several Flavors
The Cedarland Foods keto-friendly frozen meals are disrupting the frozen food industry by offering a healthier, convenient and keto-friendly alternative to traditional frozen meal…
CategoryMarketing
Chicken-Based Frozen Pizzas
The Foster Farms Smart Crust Frozen Pizzas are Low-Carb
Explore the potential for developing low-carb and gluten-free frozen food products to meet the needs of health-conscious consumers.
CategoryLifestyle
Keto Pizza Crust Mixes
Scotty's Everyday Created a Gluten-Free, Zero Net Carb Pizza Crust Mix
Development of new products and innovation in the food and beverage industry.
