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Chicken-Based Frozen Pizzas

The Foster Farms Smart Crust Frozen Pizzas are Low-Carb

— June 28, 2020 — Marketing
Low-carb diets are continuing to gain popularity amongst consumers, so brands are responding with new products like the Foster Farms Smart Crust frozen pizzas to help offer them a way to maintain the lifestyle. The frozen pizzas contain just four grams of carbs per serving, and come in three flavor options including Uncured Pepperoni, Four Cheese and Uncured Bacon Club. The crust of the pizzas is achieved with a blend of chicken, egg whites and cheese to create a Keto Certified product for consumers to pick up.

Marketing Director for Foster Farms Jennifer Corsiglia-Keim spoke on the Foster Farms Smart Crust frozen pizzas saying, "We know that eating healthy and cutting carbs is something more consumers are trying to do, including looking for gluten-free choices. Finding delicious low-carb options for foods we crave isn’t always easy. With Smart Crust, you get everything you love about pizza but without the carbs. This is pure pizza joy instead of pizza guilt.”
Trend Themes
1. Low-carb Diets - Opportunity to develop innovative low-carb food products to cater to the growing popularity of low-carb diets.
2. Keto Certified Products - Potential for creating new food products that are Keto Certified to meet the demand of consumers following the Ketogenic diet.
3. Gluten-free Options - The market is ripe for offering more gluten-free choices in various food categories, including frozen pizzas.
Industry Implications
1. Frozen Food Industry - Explore the potential for developing low-carb and gluten-free frozen food products to meet the needs of health-conscious consumers.
2. Alternative Protein Industry - Develop innovative chicken-based and other alternative protein-based food products to cater to consumers following low-carb and gluten-free diets.
3. Health Food Industry - Tap into the growing market of health-conscious consumers by offering delicious and guilt-free low-carb and gluten-free food options.
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