Stone-Fired Cauliflower Crusts

Caulipower's Cauliflower Pizzas are Artisan-Inspired

Caulipower is introducing artisan-inspired, stone-fired cauliflower crusts so that people can enjoy a healthy take on frozen pizza that has a crispy crust. The brand is introducing these new crusts for a variety of its topped pizzas, like Margherita, Three Cheese and Uncured Pepperoni, and they boast 17% less fat, 52% less sugar and 24% more fiber than the leading conventional pizzas.

Gail Becker, founder and chief executive officer of Caulipower, says "Finally, people can enjoy a healthier version of an artisanal restaurant-quality experience cooked in the comfort of their own kitchen. If a crust doesn’t get crispy, it’s simply not pizza. Ours is made crispy the way only stone-firing can do."

The artisan-inspired pizzas help to bridge the gap between better-for-you pizzas and traditional stone-fired recipes.

Cauliflower as a Pizza Crust Alternative
Innovative food companies can disrupt the frozen pizza industry by offering healthier pizza crust alternatives like cauliflower crusts.
Healthy Frozen Pizzas
There is an opportunity for companies to disrupt the frozen pizza industry by incorporating healthier ingredients and natural alternatives to traditional pizza components.
Artisan-inspired Frozen Pizzas
Frozen pizza companies can differentiate themselves by offering artisan-inspired pizzas that offer a high-quality, restaurant-like experience.

Sectors Adopting This

Frozen Food Industry
Innovative frozen food companies can compete in the market by offering healthier alternatives to traditional frozen foods like pizza.
Health Food Industry
The health food industry can continue to disrupt the food market by offering products like cauliflower crusts that offer healthier versions of traditional foods.
Pizza Industry
The pizza industry can incorporate healthier ingredients and alternative crust options to appeal to a more health-conscious audience.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 63%
Freshness 10%