The newly released 'Michelob ULTRA Organic Seltzers' expand on the brand's range of wellness-centered hard seltzer products, which are offered in three introductory flavors: spicy pineapple, peach pear, and cucumber lime. After the initiate release in January 2021, the label also plans to bring a second variety pack to store shelves later in the year.
In addition to claiming the title of the first national USDA-certified organic hard seltzer, the Michelob ULTRA Organic Seltzers contain zero sugar, no carbs, and just 80 calories per can. The product is also filtered a total of six times before it's packaged, ensuring that any impurities are removed.
Vice President of Michelob ULTRA Ricardo Marques spoke to the update, stating "We are incredibly excited with the launch of Michelob ULTRA Organic Seltzer: the perfect choice for consumers looking for a premium organic seltzer option."
Image Credit: Michelob ULTRA