On August 3rd, 2019 in Nashville, Tennessee, craft-oriented company Diskin Cider will be debuting its first-ever range of hard seltzers. Named 'Lola,' the first launch will be limited edition. A 12 oz can of the product boasts only 110 calories and four percent of alcohol by volume. In addition, the drink will also be gluten-free.
During production, Diskin Cider will only use natural ingredients. The base of the sparkly seltzer consists of fresh-pressed juice. The flavoring will be berry as the beverage boasts a combination of strawberry, blackberry, blueberry, and tart cherry juice.
To mark the launch of the Lola range, Diskin Cider is hosting an all-ages event at its tasting room. Opened to the public, the happening will boast games, a tiki bar, a live steel drum band, tastings and more.
Key Themes Behind This Trend
- Craft-oriented Seltzers
- Craft-oriented companies can capitalize on the growing trend of natural and low-calorie hard seltzers, offering unique flavors and high-quality ingredients.
- Natural Ingredients
- Companies can leverage the demand for natural products by using fresh-pressed juices and other natural ingredients in the production of hard seltzers.
- All-ages Tasting Events
- Hosting all-ages events at tasting rooms can attract a wider audience and create a memorable experience for consumers.
Where This Applies
- Craft Beverage
- Craft beverage industry has an opportunity to expand its offerings and cater to health-conscious consumers by introducing natural hard seltzers to their product portfolio.
- Food and Beverage
- The food and beverage industry can tap into the growing demand for low-calorie and gluten-free alcoholic beverages by developing and marketing natural hard seltzers.
- Hospitality and Events
- Hospitality and event businesses can create unique experiences by hosting all-ages tasting events for hard seltzer launches, attracting both families and adult consumers.
